Communications Manager

Are you a marketing communications leader who understands how to connect brands, products, and audiences through compelling content, integrated campaigns, and strategic communications? Do you enjoy translating business priorities into communications that drive awareness, engagement, and measurable results?

If so, we’d love to talk to you.

Reporting to the Director, Marketing & Communications, the Communications Manager provides strategic leadership and oversight for WCLC's marketing communications function, establishing priorities, standards, and integrated communications plans that support brand and product marketing objectives. The role leads player-focused communications strategies across integrated marketing campaigns, content, promotions, events, and audience engagement initiatives, ensuring communications efforts support brand growth, product performance, and business objectives.

Working closely with marketing, product, retail, community, and external agency partners, you will coordinate communications priorities across teams and channels, ensuring resources are focused on the highest-impact opportunities and communications efforts deliver measurable results.

Through leadership of a small communications team and external partners, you will ensure communications programs are strategically aligned, consistently executed, and deliver measurable outcomes that increase awareness, strengthen audience engagement, support brand growth, and contribute to business performance.

Responsibilities

Strategic Leadership & Planning

• Serve as a trusted communications advisor, translating business and marketing priorities into integrated communications strategies and plans.

• Lead the planning, prioritization, and integration of communications activities that support brand, product, sponsorship, and marketing objectives.

• Establish communications priorities, standards, and governance to ensure consistent, effective, and audience-focused communications.

Integrated Communications & Audience Engagement

• Develop and execute integrated communications programs across earned, owned, shared, and partner channels.

• Lead communications strategies that support campaigns, product launches, sponsorships, community investment initiatives, and brand activations.

• Guide content, events, storytelling, and audience engagement initiatives that strengthen brand awareness, player engagement, and business outcomes.

• Ensure messaging consistency, brand integrity, and audience relevance across all communications touchpoints.

Media Relations & Public Communications

• Oversee media relations, public relations, earned media opportunities, and winner publicity programs.

• Provide strategic guidance and communications support for media interviews, public-facing communications, events, and issues management as required.

Performance & Team Leadership

• Monitor communications performance, audience insights, and emerging trends to inform decision-making and optimise results.

• Lead, coach, and develop the communications team, establishing priorities and allocating resources to support business needs.

• Manage agency partners and external resources to ensure high-quality execution and measurable outcomes.

• Provide hands-on communications support as required to support priorities and organisational capacity.

Qualifications and Attributes

To thrive in this role, you'll need…

• 7+ years of progressive experience in communications, public relations, marketing communications, or a related field, including leadership experience.
  
  
• A degree or diploma in Communications, Public Relations, Marketing, Journalism, or a related discipline.
  
• Experience developing and leading integrated communications programs that support business, brand, and audience engagement objectives.
  
  
• Strong expertise in media relations, issues management, content development, events, sponsorships, and public-facing communications.
  
  
• Proven ability to provide strategic counsel, translate business priorities into communications plans, and deliver measurable results.
  
  
• Exceptional communication, relationship management, leadership, and organizational skills.
  
  
• Proficiency with communications, media monitoring, digital publishing, and Microsoft 365 tools.
  
  
• Ability to travel occasionally.

What Success Looks Like

In this role, success means:

• Delivering integrated communications programs that support business, brand, and audience engagement objectives.
  
  
• Strengthening brand awareness and player engagement through compelling content, campaigns, events, and earned media.
  
  
• Providing strategic communications counsel that helps leaders make informed decisions and navigate opportunities and issues.
  
  
• Ensuring communications are timely, consistent, audience-focused, and aligned with WCLC's brand and business priorities.
  
  
• Leveraging audience insights, media intelligence, and performance metrics to continuously improve communications effectiveness.
  
  
• Building strong relationships with media, partners, and stakeholders that enhance WCLC's reputation and reach.
  
  
• Leading a high-performing communications team that delivers measurable business value.