CMO/VP of Marketing - Japan

Own and lead Xsolla's full marketing agenda in Japan, including strategy, team building, budget management, brand, demand generation, field marketing, content, customer marketing, developer marketing, partner marketing, events, customer proof, and sales enablement.

Responsibilities

• Create and drive Japan's marketing strategy across brand, demand generation, field marketing, content, customer marketing, developer marketing, and partner marketing.
• Build, lead, and mentor the marketing team in Japan.
• Manage the marketing budget, agencies, vendors, performance measurement, ROI, and pipeline reporting.
• Partner with Japan, regional, and global leadership and cross-functional teams on integrated programs.
• Localize global narratives, product launches, and brand strategy for Japan.
• Build executive relationships with Japanese publishers, developers, and industry bodies.
• Represent Xsolla at global, regional, and local video game industry events.
• Oversee local presence, sponsorships, thought leadership, planning cycles, and reporting cadence.

Requirements

• 12+ years of marketing experience, including 7+ years in B2B marketing leadership.
• Experience building and leading a marketing function, including team building, budget ownership, and cross-functional delivery.
• Strong understanding of enterprise buying dynamics in Japan and Asia.
• Experience operating strategically and tactically in fast-moving, ambiguous environments.
• Experience leading and influencing in a matrixed organization.
• Business-level or native-level Japanese and native-level English proficiency.
• Strong communication, executive presence, stakeholder management, and influence skills.
• Experience managing budgets, agencies, vendors, events, and field or demand generation programs.
• Strong network and credibility in Japan's gaming, technology, or platform industry.
• Existing relationships with major Japanese game publishers, developers, or industry associations.