Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Cluster Graphic Designer & Content Creator , you’re not just supporting marketing requirements – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
What will I be doing?
As Cluster Graphic Designer & Content Creator, you will be responsible for:
- Creating high-quality visual assets for digital and print communications, including social media, websites, digital screens, EDMs, advertisements, posters, flyers, brochures, menus, signage and hotel collateral.
- Translating marketing briefs into strong creative concepts aligned with commercial priorities and brand objectives.
- Developing and adapting campaign artwork across multiple formats, platforms and touchpoints.
- Creating social media graphics, carousels, Stories, Reel covers, animations and campaign assets.
- Capturing and editing short-form video content, including Reels, Stories, promotional videos and behind-the-scenes content.
- Planning and producing in-house photography for guestrooms, restaurants, F&B, lifestyle experiences, facilities, events and activations.
- Supporting internal and external photography and videography shoots.
- Managing post-production including retouching, colour correction, editing, motion graphics, resizing and formatting.
- Supporting hotel, F&B, seasonal, festive, event and outlet-launch campaigns.
- Updating menus, promotional materials and operational artwork as required.
- Working closely with the Cluster Marketing team to translate content calendars into engaging visual content in support of an omni-channel approach.
- Monitoring visual and social media trends and identifying relevant creative opportunities.
Manage social media platforms: Plan, schedule, publish, and monitor content across the hotel's social media channels to increase engagement and brand awareness.
- Knowledge of social media metrics and analytics tools (e.g., Meta, Google Analytics, Sprinklr, Hootsuite, Sprout Social, or similar), with the ability to use data to improve social media strategies.
- Maintaining organised artwork, photography and video libraries across cluster properties.
- Ensuring all creative output is delivered accurately, consistently and within agreed timelines.
Brand & Creative Standards
A key part of this role is ensuring every creative execution reflects the positioning and standards of each property.
You will:
- Maintain Hilton brand standards across all creative outputs.
- Ensure all creative and social media content complies with established brand standards, guidelines and intellectual property requirements.
- Use approved character assets, terminology, logos and artwork correctly.
- Maintain consistency in visual identity, tone and presentation across campaigns.
- Balance creativity with brand compliance, commercial relevance and operational requirements.
Content Creation
The role will play an important part in strengthening the in-house content capabilities of both properties.
You will be expected to:
- Develop original photography and video concepts.
- Produce food, product, lifestyle, interior and event photography.
- Create engaging short-form content designed specifically for social platforms.
- Produce Reels and video edits that reflect current platform behaviours while remaining brand appropriate.
- Support content shoots through concept development, shot lists, styling and production.
- Create content that supports hotel awareness, F&B promotions, seasonal campaigns and commercial initiatives.
What are we looking for?
To successfully fill this role, you should have:
- A minimum of 3 years of relevant experience in graphic design, content creation or a similar creative role.
- A strong portfolio demonstrating work across digital, print, social media, photography and video.
- Strong proficiency in Adobe Creative Suite, particularly:
- Photoshop
- Illustrator
- InDesign
- Premiere Pro
- After Effects
- Strong knowledge of layout, typography, composition, branding and visual hierarchy.
- Experience in photography and videography, including food, product, lifestyle, interiors and social content.
- Good knowledge of cameras, lighting, composition and video production.
- Experience with Lightroom, Premiere Pro, After Effects, Final Cut Pro or similar editing software.
- Strong understanding of Instagram, Facebook, TikTok, LinkedIn, YouTube and evolving social platforms.
- Experience creating mobile-first and social-first content.
- Strong awareness of Reels, short-form storytelling, content hooks and platform trends.
- Strong creative thinking and the ability to develop concepts from a marketing brief.
- Excellent attention to detail and a strong understanding of brand consistency.
- Strong project and time-management skills.
- The ability to manage multiple projects simultaneously across two properties.
- The ability to work efficiently in a fast-paced hospitality environment.
- Excellent written and verbal communication skills in English.
- Experience in hospitality, lifestyle, F&B or luxury brands is preferred.
Key Competencies
We are looking for someone who is:
- Creative and commercially minded
- Visually strong and detail-oriented
- Proactive and solutions-focused
- Comfortable managing multiple deadlines
- Confident working across both digital and print
- Passionate about social-first content
- Collaborative and open to feedback
- Able to balance creativity with brand and operational requirements
- Consistent in delivering high-quality work under pressure