Chief Marketing Officer (CMO) / Head of Brand and Growth at Global Media and Entertainment Project

About us
We are a bootstrapped startup with big ambitions in the global media and entertainment industry. We're building a platform that connects creators around the world with audiences, powered by AI and video. We're a fast-moving team where everyone owns real outcomes, decisions happen quickly, and early hires help shape the company from day one.

The role
You'll build the brand from zero and own everything that puts it in front of viewers and creators. Public launch is roughly three months out, so this is a hands-on role: strategy in the morning, shipping in the afternoon.

What you'll do
Define brand positioning, voice, and visual identity
Own our social presence (TikTok, Instagram, YouTube, X and other): content calendar, community, launch campaigns
Design the top-creator program: outreach, ambassador deals, spotlights, co-marketing, referral and affiliate mechanics
Partner with AI video production course owners, AI studios, and creator educators on collaborations, co-marketing, and creator acquisition
Build brand partnerships and sponsored integrations
Work with the Head of Paid UA and the media buying team on paid acquisition. You set brand direction, creative angles, and priorities; the team runs the campaigns.
Build a word-of-mouth loop (invites, sharing, watch-together) with Product
Partner with the Head of Creator Account Management to turn creators' titles into marketing assets
Own the launch marketing plan and budget

You'll thrive if you have
3+ years in consumer marketing (streaming, mobile apps, creator economy, or entertainment)
Experience launching or growing a consumer brand or app
A track record of creator/influencer partnerships and brand deals
Comfort working alongside specialist teams such as paid UA and product tech
Comfort operating with a small team and a lean budget
Strong English and overlap with US hours

What we offer
Founding-team ownership and real influence on the brand. Fully remote, high autonomy, candid feedback.