Assistant Business Development Manager - Channel Sales

About the Role

We are looking for an energetic, target-oriented, and relationship-focused Channel Partner Executive to expand and strengthen our channel partner network. The ideal candidate will be responsible for identifying, onboarding, and engaging with builders, developers, dealers, and other referral partners to generate quality leads and support business growth.

The role requires excellent communication, relationship management, and sales skills, along with the ability to coordinate effectively with internal teams to ensure a smooth customer experience.

Key Responsibilities

Channel Partner Development

• Identify and connect with potential channel partners, including architects, interior designers, builders, developers, dealers, and influencers.
  
• Support the onboarding and activation of new channel partners.
  
• Build and maintain strong relationships with existing partners to generate consistent business opportunities.
  
• Conduct regular calls and meetings with partners to communicate company offerings, promotional campaigns, and business updates.
  
• Address partner queries and coordinate with internal teams for timely resolution.
  

Business Development & Lead Generation

• Connect with channel partners and prospective clients through calls, meetings, networking, and other business development activities.
  
• Generate, qualify, and nurture leads received through channel partners.
  
• Follow up consistently with partners and leads to maximize site visits and sales conversions.
  
• Support the sales team in achieving monthly business and revenue targets through partner-generated leads.
  
• Identify new opportunities for expanding the channel partner network.
  

Sales Coordination

• Coordinate between channel partners, sales/design consultants, and internal teams for smooth customer handover.
  
• Maintain accurate lead details and update CRM records with partner and customer interactions.
  
• Track the status of partner-generated leads and follow up until closure.
  
• Monitor partner engagement and identify opportunities to improve productivity and business contribution.
  

Market Intelligence

• Gather market insights, competitor information, and customer feedback.
  
• Identify potential business opportunities and new partner segments.
  
• Keep track of market trends in the interior design, home interiors, real estate, and related industries.
  

Reporting

• Prepare daily, weekly, and monthly reports on partner meetings, onboarding, lead generation, follow-ups, conversions, and revenue contribution.
  
• Maintain accurate MIS and CRM records.
  
• Share regular performance updates with the Reporting Manager.
  

Requirements

Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
  
• 2–4 years of experience in Channel Sales, Business Development, Presales, Relationship Management, or a similar role.
  
• Experience in Interior Design, Home Interiors, Real Estate, Building Materials, Modular Furniture, or related industries is preferred.
  
• Excellent communication, presentation, and interpersonal skills.
  
• Strong relationship-building and negotiation abilities.
  
• Target-oriented, proactive, and self-driven approach.
  
• Good knowledge of CRM tools and Microsoft Office.
  
• Fluency in English and regional languages is an added advantage.
  
• Willingness to travel locally for partner meetings and business development activities.
  

Benefits

What We Offer

• Competitive salary with attractive performance incentives.
  
• Career growth opportunities within a fast-growing interior design company.
  
• Exposure to a dynamic and collaborative work environment.
  
• Opportunity to build a strong professional network within the architecture, design, and real estate ecosystem.
  
• Continuous learning and professional development opportunities.