Catalog Marketing Manager
Sony Music Entertainment · Asia, Taiwan, Taipei ·
- Category
- Marketing
As the Manager, Catalog Marketing, you will be focused on growing SMET catalog to maximize our revenue and market share in the Taiwan market. This is an exciting opportunity for a passionate music-lover to create and deliver novel and innovative digital marketing campaigns for some of the Mandopop world’s best-known catalog, deepening catalog music’s connection with existing fans and winning over new audiences.
What you'll do:
Campaign Creation
- Develop and deliver stand-out, extensive reach campaigns around local catalog
- Create campaigns celebrating artist milestones, album anniversaries, birthdays etc.
- Create cultural and seasonal campaign ideas encompassing a variety of artists and their music.
- Collaborate with frontline marketing teams to warm up audiences and/or promote artist catalogs around their new releases.
- Identify new opportunities in alignment with the business to ensure key calendar moments or festive seasons are leveraged to deliver the best return for SMET’s local catalog music in markets outside Taiwan.
Campaign Optimization
- Managing regular flow of campaigns to increase market share and revenue for SMET catalog.
- Develop pitch presentations for all campaigns, ensuring all campaigns are delivered to life and according to budget.
- Use streaming and market data to identify audience targets.
- Liaise and collaborate with local teams for catalog artists to get broader buy-in and access where required.
- Track and record all coverage for executed campaigns.
- Design and collaborate with internal stakeholders on post campaign reporting
Digital Optimization
- Grow monthly listeners for SMET overall via catalog music through optimizing performance on music streaming partners & different channels.
- Identifying opportunities on streaming services to grow artists, music, and playlist streams including but not limited to SEO campaigns.
- Maintaining and updating catalog/product listings,descriptions and metadata from time to time.
- Reviewing and resolving all catalog/product related issues and discrepancies resolved.
- Analyzing catalog performance and making recommendations for improvement.
- Overseeing all SMET catalogs ensuring the catalog listing is updated.
- Collaborating with various departments to update the catalog information.
- Ensuring compliance with SME’s catalog standards and guidelines.
- Collaborating closely with physical sales team, any vinyl and CDs revenue opportunities.
Who you are:
Experience:
- Strong track record of launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan.
- Experience in successfully delivering on quantifiable business outcomes through the execution of multiplatform and omnichannel marketing initiatives in the creative industries.
- Deep understanding of Taiwanese music culture, trend, consumer tastes, trends & behaviors.
- Demonstrable experience in crafting innovative campaigns grounded in data and tied to business objectives.
Technical capabilities:
- Deep passion and knowledge of music, artists, technology and a strong understanding of how & where fans engage with songs, albums, playlists, and artists.
- Good understanding of the music industry and all areas of the music.
- Adept at interpreting and analysing large volumes of data to derive actionable business insights.
- Ability to ideate on and edit short-form content for social media is a plus.
Behavioral skills:
- Collaborative, while possessing a hunger to learn and experiment.
- Ability to think independently, create and develop ideas that lead to positive change/improvements.
- Strong creative sensibilities.
- Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations.
- Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries.
Others:
- Not a status quo person, unafraid to reasonably challenge convention.
- Strong desire to make a difference to the music industry and contribute to successful outcomes for artists and the company.
- A proactive self-starter.
- A team player, able to form good relationships with internal and external stakeholders.
- Good time management and organizational skills, able to perform under pressure.
- Great verbal and written communications skills combined with interpersonal skills working across multiple cultures.
- Passion for music, digital media and innovation is a MUST.
- Fluent in both English and Mandarin.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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