Campaign Operations Specialist
webengage · brazil ·
- Category
- Operations
Location: brazil,None,None
About Us:
WebEngage is an enterprise-grade customer engagement and retention platform that helps global brands across industries such as e-commerce, fintech, travel, edtech, gaming, media, and consumer apps. and turn data into measurable revenue impact.
Trusted by 800+ brands globally, we have strong presence in India, UAE, KSA, SEA, Europe and beyond.
WebEngage powers intelligent, real-time engagement across the entire customer lifecycle.
- We are built for scale.
- We are built for complexity.
- We are built for outcomes.
At our core, WebEngage is a full-stack retention operating system that combines:
- A powerful Customer Data Platform (CDP)
- Real-time behavioral segmentation and intelligence
- Omnichannel journey orchestration
- AI-driven personalization and recommendations
- Deep analytics, experimentation, and revenue attribution
- WebEngage BLACK: our AI-native layer that brings Agentic capabilities to engagement.
Role Overview:
The Campaign Operations Specialist will work closely with the LATAM customer and regional stakeholders to execute and manage marketing campaign builds, QA, and deployment for the LAC region — acting as the local point of coordination between the customer, HQ Campaign Operations, Data Analytics, and the broader account team.
Key Responsibilities:
- Work closely with the LATAM customer, including discovery calls and campaign/product walkthroughs, to understand requirements before execution
- Own end-to-end campaign execution for the LAC region during local business hours, ensuring SLAs and quality standards are met
- Lead coordination on post-onboarding engagement with the account, liaising with Account Management, Implementation,and Technical Support as needed
- Build, QA, and deploy multi-channel marketing campaigns (email, push, SMS, in-app, etc.) within the account's CDP/MarTech platform(s)
- Support smooth handoffs for the customer through different lifecycle phases (onboarding to steady-state operations to support)
- Develop and maintain relationships with key regional Marketing Agencies where campaign or localization support is needed
- Handle local administrative and localization needs — e.g., translating contracts, presentations, and campaign/promotional assets into Portuguese/Spanish
- Translate customer requirements into detailed campaign specifications, feeding back into global product/campaign templates where relevant
- Troubleshoot campaign issues, escalate platform or data concerns, and maintain documentation of processes and campaign specs
- Liaise with regional stakeholders in Spanish and/or Portuguese, and with global stakeholders in English
Experience & Skills
- Prior hands-on experience with a CDP and/or MarTech platform (e.g., customer data platforms, marketing automation, or campaign management tools)
- Experience supporting multi-country, multi-cultural enterprise clients (agency, partner, or in-house)
- Comfortable working across time zones and coordinating with a distributed team
- Strong attention to detail for campaign QA and deployment accuracy
- Professional working proficiency in English; Spanish and/or Portuguese
- Based in Brazil
Nice to Have
- Experience specifically on enterprise CDP/MarTech stacks used by large financial services or B2C clients
- Prior experience in a dedicated, client-facing account role supporting a single large enterprise customer