Campaign Marketing Manager, Lifecycle and Retention
Veeam · Bucharest, Romania ·
- Category
- Marketing
- Experience
- 8+ years
Veeam · Bucharest, Romania ·
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
The Veeam Global Demand Generation and Customer Marketing team is hiring a Campaign Marketing Manager to help develop and execute programs that help customers adopt our solutions, realize measurable value, and expand use of Veeam’s core products to drive customer retention.
As a Campaign Marketing Manager, focused on customer retention, you will manage customer lifecycle programs spanning onboarding, adoption, optimization, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage customer engagement. You will work on marketing tactics including email marketing and email nurturing, webinars, SEO, social media, and more that generate customer engagement and help sales meet their renewal targets.
In this role, you will also be responsible for creating new marketing content for our Cloud and Dev customers by writing copy for emails, landing pages and assist in the development of creative advertisements and/or new technical content. Your role will be a critical part of the Customer Retention campaign and will work closely with customer experience, product marketing, content marketing and demand gen functional teams to create marketing plans, execute on tactics, and analyze results.
Please note: If an applicant is permanently located outside of the Romania, Veeam reserves the right to decline the application for this position.
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Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
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By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.