Campaign Manager, AWS Marketing Event Demand Generation
Amazon · Seattle, Washington, USA ·
- Category
- Marketing
Are you energized by the idea of driving event marketing campaigns that reach hundreds of thousands of cloud and AI builders? The AWS Event Demand Generation team is looking for an experienced demand generation manager to lead marketing campaigns for events such as AWS Summits, our flagship global event series.
In this role, you will drive the marketing engine from strategy through execution, including audience growth and acquisition, messaging and positioning, campaigns and promotions, cross-organizational alignment and enablement, and analysis and optimization.
The ideal candidate will have deep experience in event marketing, proven expertise in developing and overseeing growth strategies, crafting messaging, and driving alignment across marketing. Experience operating in a global organization preferred. Excellent communication skills are a requirement, as well as the ability to analyze results, adapt quickly based on performance, and clearly articulate results to senior leadership.
Key job responsibilities
This role owns end-to-end demand generation for AWS global events. Core responsibilities include:
- Managing integrated demand gen planning, strategy, and execution for multi-channel event campaigns
- Orchestrating cross-functional marketing teams to drive campaign execution and delivery
- Driving audience growth and improving customer engagement for our global events
- Monitoring real-time performance, analyzing registration/ attendance trends and channel metrics, and making data-driven optimization decisions
- Partnering with regional marketing teams to align demand generation messaging and positioning with local customer needs
- Communicating results to leadership and stakeholders
A day in the life
Your morning starts with a team stand-up where you surface risks and align priorities across your active campaigns. From there, you're reviewing registration dashboards, providing feedback on creative assets, and jumping on calls with channel partners to optimize tactics and audiences. You might spend the afternoon analyzing A/B test results, adjusting your channel mix based on performance data, or collaborating with event and field marketing teams on messaging for an upcoming milestone. No two days look the same, but every day you're driving measurable impact toward event goals and customer experiences.
About the team
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
In this role, you will drive the marketing engine from strategy through execution, including audience growth and acquisition, messaging and positioning, campaigns and promotions, cross-organizational alignment and enablement, and analysis and optimization.
The ideal candidate will have deep experience in event marketing, proven expertise in developing and overseeing growth strategies, crafting messaging, and driving alignment across marketing. Experience operating in a global organization preferred. Excellent communication skills are a requirement, as well as the ability to analyze results, adapt quickly based on performance, and clearly articulate results to senior leadership.
Key job responsibilities
This role owns end-to-end demand generation for AWS global events. Core responsibilities include:
- Managing integrated demand gen planning, strategy, and execution for multi-channel event campaigns
- Orchestrating cross-functional marketing teams to drive campaign execution and delivery
- Driving audience growth and improving customer engagement for our global events
- Monitoring real-time performance, analyzing registration/ attendance trends and channel metrics, and making data-driven optimization decisions
- Partnering with regional marketing teams to align demand generation messaging and positioning with local customer needs
- Communicating results to leadership and stakeholders
A day in the life
Your morning starts with a team stand-up where you surface risks and align priorities across your active campaigns. From there, you're reviewing registration dashboards, providing feedback on creative assets, and jumping on calls with channel partners to optimize tactics and audiences. You might spend the afternoon analyzing A/B test results, adjusting your channel mix based on performance data, or collaborating with event and field marketing teams on messaging for an upcoming milestone. No two days look the same, but every day you're driving measurable impact toward event goals and customer experiences.
About the team
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.