Business Intelligence Analyst, Go To Market

Job Summary

The Business Intelligence Analyst, GTM is a commercially astute analyst responsible for conducting rigorous market research, financial modeling, and go-to-market performance analytics. This role evaluates capital deployment and long-term growth opportunities by building models for Return on Investment (ROI), Internal Rate of Return (IRR), and gross profit margins on product launches, pricing strategies, and expansion into new territories. The GTM Analyst bridges commercial strategy with clinical value, helping formulate measurement plans for pilot sites and evaluating the overall effectiveness of new product launches.

Your employment duties will consist of a Business Intelligence Analyst, GTM as required by the Company and listed below. This list is not to be taken as fixed or exhaustive, and you will be expected to perform any reasonable employment task assigned by a leader.

Competencies

• Commercial & Financial Acumen (IRR, ROI, Margins)
• Market Research & Data Sourcing
• Go-To-Market Analytics & Measurement
• Strategic & Clinical Application Thinking
• Cross-Functional Collaboration & Stakeholder Alignment
• Problem Solving
• Quantitative Modeling
• Communication
• Presentation Skills

Job Duties

• Financial & Commercial Modeling: Build, maintain, and analyze quantitative models to evaluate ROI, Internal Rate of Return (IRR), pricing strategies, discounting impacts, and gross profit margins for new products, feature iterations, and regional market expansions.
• Market Intelligence & Data Acquisition: Conduct market analysis and due diligence for new initiatives. Identify, source, and procure market data when required.
• Pilot Launch & Success Measurement: Partner with teams to formulate clear, evidence-based success criteria, KPI frameworks, and measurement plans for product pilots and proof-of-concept (POC) deployments.
• GTM Effectiveness Tracking: Track, evaluate, and report on the commercial effectiveness, customer adoption, and revenue returns of new product launches and territory expansions.
• Clinical & Product Understanding: Develop a deep understanding of the application, clinical workflow, and commercial value proposition of upcoming R&D and product initiatives.
• Cross-Functional Collaboration: Work collaboratively with the Strategic Partnerships Manager, Director of Marketing, Product Managers, Business Development and Sales teams to align financial models with commercial strategies.
• Customer Engagement: Directly engage with customer stakeholders, pilot sites, and industry partners as needed to gather market feedback, validate assumptions, and refine GTM models.

Job Requirements

• 2–4+ years of experience in financial analysis, market research, or business intelligence focused on go-to-market strategies (Healthcare IT, Software, or SaaS experience preferred).
• Demonstrated experience building financial models (IRR, ROI, P&L projections) for capital deployment and product investments.
• Bachelor's degree in Finance, Economics, Business Administration, Data Analytics, or related quantitative field required.
• Strong commercial acumen with a deep understanding of SaaS financial metrics, margins, and investment evaluation models.
• Proven ability to identify and acquire external data sources and translate raw market research into actionable business plans.
• Ability to grasp clinical workflows and articulate how product capabilities translate into commercial and health system value.
• Exceptional written and verbal communication skills, with experience presenting financial analysis and market insights to leadership and external customers.
• Strong interpersonal skills to collaborate across Marketing, Sales, Product Management, and Strategic Partnerships.
• High proficiency in Excel/financial modeling tools, BI software, and data analysis software.
• Self-starter mindset with strong organizational, project, and timeline management capabilities.

Work Conditions

• Extended periods of sitting and desktop computer operation.
• Working in a remote environment with frequent cross-departmental interaction.
• Occasional travel may be required for customer/pilot site visits, conferences, and strategic planning meetings (Canada & USA).

Timeless Medical Systems® strives to ensure that its employment practices are free from direct and indirect discrimination and is committed to upholding the human rights of those participating in the hiring process. In pursuit of this commitment, Timeless Medical Systems Inc. will not condone or tolerate any acts of discrimination or harassment under any of the grounds protected under human rights legislation. This commitment extends to the hiring process and throughout the course of employment.

Timeless Medical Systems® is prepared to modify or adjust the job application process or the job or work environment to make reasonable accommodations to the known physical or mental limitations of the applicant or employee to enable the applicant or employee to be considered for the position he or she desires, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If accommodation is needed, please indicate by answering yes to the corresponding application question.