Business Development Representative (Americas)

Owns the first conversation with every new inbound contact for the Americas region, qualifying marketing-accepted leads (MALs) by phone and email and converting them into marketing-qualified leads (MQLs) that move cleanly into the next stage of the pipeline.

Responsibilities

• Works every new marketing-accepted lead (MAL) for the Americas region, reaching out by phone and email within the target response window so no inbound contact goes cold.
• Runs a structured, multi-touch outreach cadence to reach and engage prospects, adjusting tone and timing to what each contact responds to.
• Qualifies each contact against Syspro's ideal customer profile, need, timeline, and authority, using a real conversation rather than a script to confirm genuine fit.
• Converts qualified MALs to MQLs in HubSpot with accurate notes, so Sales Americas can pick up the conversation without asking the prospect to repeat themselves.
• Owns weekly and monthly MAL-to-MQL conversion targets and speed-to-lead service levels set by the Global VP Demand Generation, and reports progress against them.
• Uses the Agentic AI SDR and marketing automation tools to prioritize the day's outreach list, personalize messaging at scale, and follow up on contacts that have gone quiet.
• Partners with Sales Americas on handoff quality, flagging deal context, objections, and buying signals so the next conversation starts a step ahead.
• Surfaces patterns in lead quality, objections, and campaign source performance to sharpen targeting and messaging.

Requirements

Bachelor's degree in marketing, business, or a related field, or equivalent experience
1 to 2 years in a business development, sales development, telesales, or inside sales role, ideally in B2B technology

Qualification and Tools

• Comfortable working with HubSpot and developing dashboards and reports.
• Confident, consultative phone and email communication that builds trust quickly

• Active listening and objection handling that qualifies fit rather than just booking a call
• Organized daily follow-up discipline across a high volume of contacts
• Comfort with rejection and the persistence to keep working a list
• Clear, accurate CRM hygiene so handoffs to Sales Americas do not lose information
• Collaborative, target-driven mindset and comfort with AI-assisted outreach tools

Benefits

Coursework or certification in sales development or inside sales
Experience in ERP, manufacturing, or distribution technology; outbound and inbound phone prospecting experience
Hands-on experience with HubSpot or Salesforce and a sales engagement platform