Business Development Manager

End-to-End Sales Cycle

• Manage the entire sales process from lead generation to deal closure.
• Qualify inbound leads from website and demo forms.
• Conduct in-depth prospect and company research, and send personalized outreach.
• Develop and refine Ideal Customer Profiles (ICPs), build outbound lists using tools like Apollo, and craft tailored messaging and sequences for each persona.
• Plan and execute multi-channel outbound campaigns, monitor performance, and optimize based on engagement data.
• Conduct sales calls and demos, create custom sales materials such as presentations and pricing proposals, and guide prospects through follow-ups, negotiations, and closing.

CRM & Process Optimization

• Maintain up-to-date records and activities in our CRM.
• Optimize CRM with automations and custom workflows.
• Track and report on KPIs and campaign performance.

Marketing

• Plan the marketing campaigns.
• Define and setup LinkedIn and Google Ads campaigns.
• Identify relevant keywords, target audiences, and draft ad creatives.
• Monitor ad performance, engagement, and ROI.
• Content: draft blog posts, whitepapers, and other targeted content.
• Prepare tailored LinkedIn content for the company page and leadership.

Please feel free to apply with your CV, a short cover letter and relevant certificates if the following apply to you:

• Preferably a university degree in Business Administration, Marketing, Communication or Computer Engineering or strong relevant experience in the field for at least 3-5 years.
• Serenely at home in the world of marketing as well as tech and finance, especially fintech, software or blockchain-related.
• Fast-adapting and curious for innovative technologies, specifically blockchain technology.
• Authentic, open and precise in your communication both in- and outbound.
• Well-versed in creating on-point and highly specialised marketing campaigns (LinkedIn/Google Ads/other relevant Social Media).
• Finding solutions on a day to day basis as well as identifying learnings and implementing efficient changes to further adapt and improve processes.
• Teamwork is just as important for this position as the ability to successfully plan and run a project independently.
• Approaching new leads courteously but competitively and offering help to our customers in understanding our innovative products, processes and prospects.
• Developing and pursuing new and promising leads.
• High proficiency in written and spoken English is required, in German this is a plus.

Why work with NYALA?

• Help us grow and become a substantial part of the innovative future of financial technology.
• Work in a multi-cultural and diverse team, actually believing in our products and services.
• Join us at our Mindspace offices - the co-working space to be at Ku-Damm and work remotely as well.
• Profit from diverse learning and development opportunities with a personalised budget.
• Enjoy perks such as subsidised KVB and Well-Pass memberships.