Business Development & Lead Generation Specialist
Outsource Ability · United States ·
- Work mode
- Remote
- Category
- Sales
Business Development & Lead Generation Specialist
Location: Fully remote (South Africa based)
About the Role
Outsource Ability is recruiting on behalf of one of our clients, a growing SaaS company serving the construction industry, for a Business Development & Lead Generation Specialist.
This role sits at the front end of the sales process — identifying prospects, engaging them across LinkedIn and phone, appointment setting with leads who've responded to outreach, and building a well-managed pipeline that supports the wider sales team.
This is a fully remote role, open to candidates based in South Africa.
Key Responsibilities
Business Development & Lead Generation
- LinkedIn outreach (connection requests, messaging, follow-ups)
- Phone outreach / cold calling to prospects in the construction industry
- Appointment setting: calling leads who have responded to an email, LinkedIn message, or other outreach, to book them in
- Building and managing a pipeline of prospects
Campaign & Process Optimisation
- A/B testing of outreach approaches (copy, channels, sequences)
- Optimising copy and messaging for the target audience
- Using CRM tools (e.g. HubSpot) to track conversations, log activities, and keep an organised record of leads and follow-ups
Support for Sales Process
- Booking meetings/demos for the sales team to take forward
- Handing over warm, qualified leads and maintaining pipeline visibility
- General support to the sales team as required
What We're Looking For
- Experience in business development, lead generation, or sales development
- Confidence with cold calling, appointment setting, and LinkedIn-based outreach
- Familiarity with CRM systems, ideally HubSpot
- Strong written communication, adaptable to different audiences
- SaaS or construction industry exposure is a plus, not essential
Requirements
- Based in South Africa
- Own laptop
- Own headset
- Stable, reliable internet connection
- Backup power supply (e.g. UPS, inverter, or generator) to manage loadshedding/power outages