Business Development Executive

SUMMARY:
The Business Development Executive works to improve MCC’s market position and achieve financial growth. This position defines long-term organizational strategic goals, builds key customer relationships, identifies new business opportunities, negotiates, and closes business deals and maintains extensive knowledge of current market conditions. He/She is responsible for meeting budget expectations and delivering YOY growth exceeding the market growth rates. The Business Development Executive focuses on three main areas: New Account Development, Client Retention, and Account Planning. This role is highly collaborative as it requires interaction with mid and senior level management, marketing, and technical staff.
RESPONSIBILITIES:
New Account Development:

Prospect for potential new clients - Cold call and set up meetings potential clients and decision makers

Work with team to develop proposals that address client needs, concerns, and objectives.

Participate in pricing the solution/service.

Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately.

Client Retention:

Present new products and services and enhance existing relationships.

Work with technical staff, analytics group, marketing, and other internal colleagues to meet customer needs.

Arrange and participate in internal and external client debriefs.

Account Planning:

Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.

Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

Administrative:

Submit weekly progress reports and ensure data is accurate.

Enter and manage data accurately within the company’s CRM or other sales management systems.

Forecast and meet sales targets

Track and record activity on accounts.