Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Digital Marketing Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C.
Position Summary:
We are seeking a highly analytical and technical Business Analytics Lead to join the Digital Marketing Analytics team. This role will lead measurement, experimentation, and optimization initiatives that improve digital marketing effectiveness and drive measurable business value. The ideal candidate combines advanced analytics, digital marketing expertise, and strategic problem solving to influence decisions across marketing and senior leadership.
What You Will Do:
• Lead measurement strategies and analytical frameworks across digital marketing channels to quantify incremental business impact and inform investment decisions.
• Analyze campaign and customer performance to identify opportunities, optimize marketing effectiveness, and maximize ROI.
• Design and evaluate experiments, including A/B tests, geo-based tests, and conversion lift studies, to measure incremental business impact.
• Develop practical testing frameworks that balance statistical rigor, execution complexity, and business objectives.
• Integrate media, web analytics, customer, and marketing technology data to create a unified view of performance.
• Build dashboards and visualizations that communicate insights and support decision making.
• Translate complex analytical findings into clear, actionable recommendations for business stakeholders.
• Present methodologies, insights, and results to technical, business, and executive audiences.
Required Qualifications:
• Bachelor's degree in a quantitative field, such as Statistics, Economics, Mathematics, Analytics, or a related discipline.
• 5+ years of experience in advanced analytics, marketing analytics, experimentation, or data science.
• Advanced SQL skills and experience using Python for analytics.
• Experience designing and evaluating experiments, including hypothesis testing, power analysis, and causal measurement.
• Experience working with large datasets and applying analytical methods to solve business problems.
• Strong communication and stakeholder-management skills with the ability to influence decisions through data-driven insights.
• Proven ability to operate in ambiguous environments, define problems, evaluate analytical approaches, and recommend solutions.
Preferred Qualifications:
• Experience with Adobe Analytics, Adobe Experience Platform, SA360, CM360, Google Ads or similar marketing technology platforms.
• Experience analyzing digital marketing channels, including paid search, display, social, affiliate, email, and programmatic.
• Knowledge of attribution, incrementality, conversion tracking, identity resolution, and customer journey analytics.
What Success Looks Like:
• Marketing decisions are grounded in credible measurement of incremental business impact.
• Testing investments are prioritized based on strategic value, feasibility, statistical validity, and economic viability.
• Analytical insights drive measurable improvements in marketing performance and business outcomes.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Job Description
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
- Determining the optimal analytic approach and supporting development, implementation and enhancements.
- Assists peers with guidance on analytic approaches related to more complex solutions.
- Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
Competencies
Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies
Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Language Assessments
No Required or Preferred Language Assessments
Pay Transparency
Base Salary: $91,000.00 – $202,800.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application Window
Generally, this opening is expected to be posted for two business days from 06/05/2026, although it may be longer with business discretion.
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit .
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
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