Business Analyst (Loyalty/Retention)

You will take high-level product requirements and break them down into UX flows, user and functional requirements, acceptance criteria, and unit economics. You will design implementation scenarios and economic trade-offs, build and maintain feature-level metrics and tracking, and validate data quality. You will develop unit economics models with Product and Pricing, collaborate with Design to balance UX and conversion, coordinate delivery with Dev and QA, own documentation in Confluence, and generate data-driven hypotheses to improve retention and conversion.

Responsibilities

• Translate high-level product requirements into UX flows, user and functional requirements, and acceptance criteria
• Define economic logic and unit economics calculations for features
• Design multiple implementation scenarios and evaluate trade-offs in unit economics
• Build and maintain feature-level metrics
• Ensure proper tracking setup and validate data quality
• Collaborate with Design to balance UX, conversion, and compliance
• Coordinate across Development and QA and manage delivery risks
• Own and maintain documentation in Confluence and support estimation
• Generate and validate hypotheses and propose metric-driven improvements

Requirements

• 3–5+ years in business or product analytics within product teams
• Experience with loyalty and retention programs such as cashback or rewards
• Strong understanding of product metrics including retention and conversion
• Hands-on experience with unit economics and product economics
• Experience working closely with designers and defining UX requirements
• Proven ability to drive features end-to-end from PRD to delivery
• Basic SQL and experience with analytics tools
• Experience with Excel or Google Spreadsheet
• Strong communication, ownership, and prioritization skills
• Nice to have: background in fintech, crypto, or payments
• Nice to have: experience with pricing and monetization
• Nice to have: experience with event tracking and integrations

Benefits

• Performance-based incentives
• 22 days annual leave plus 6 company days and bank holidays
• Comprehensive health insurance plans
• Extensive benefits program
• Flexible work schedule and remote work options
• Modern offices and co-working spaces across six countries
• Working equipment provided