Brand Product Solutions And Operations Specialist

Responsibilities

The Product & Solutions Organisation (PSO) drives commercial growth and strategic alignment across Middle East, Africa, Turkey and Pakistan (METAP). We bridge the gap between product and sales to unlock new revenue streams, accelerate product adoption, and scale high-impact solutions in local markets.

By turning complex product strategies into execution-ready commercial momentum, PSO ensures our markets move faster, sell smarter, and deliver consistent value to our clients.

Responsibility:

• Own the strategy and operations of brand advertising pricing and competitiveness — drive continuous pricing optimization based on competitive landscape, client segmentation, and product value to strengthen brand advertising market competitiveness
• Conduct systematic competitive research on traffic allocation mechanisms, pricing models, and product competitiveness across competing platforms (Meta, Google/YouTube, etc.)
• Deliver actionable competitive strategy recommendations to support product and sales decision-making
• Develop deep understanding of brand advertising traffic mechanisms; co-build traffic-side capability optimization plans with product teams to improve traffic efficiency and commercial yield
• Build and maintain core monitoring frameworks for brand advertising pricing and traffic; conduct anomaly diagnosis and data-driven strategy adjustments; drive standardization and automation of pricing rules, approval processes, and cross-market price governance
• Improve advertiser brand ad creative quality and campaign performance; deeply understand AI creative tool capabilities and drive AI creative productization and client adoption in brand advertising scenarios
• Build brand advertising creative methodologies and best practices; leverage AI creative capabilities to help advertisers improve asset quality and production efficiency; collaborate with product and engineering teams on requirement definition and go-to-market strategy
• Drive cross-functional collaboration (product, engineering, sales, regional operations) to ensure smooth deployment of product strategies across markets

Qualifications

Minimum Qualification:

• 5+ years of experience in product operations, product strategy, or business operations with an understanding of digital advertising logic — at internet/technology companies, AI-related businesses, or brand-side product/brand management roles
• Strong strategic and systematic thinking — ability to break down complex problems, design frameworks, and drive structured execution across multiple workstreams; excellent project management skills — able to lead complex multi-stakeholder projects, operate in ambiguity, and drive clear delivery
• Strong commercial instincts, analytical thinking, and comfort with ambiguity
• Ability to design experiments, read data fast, and make bold, informed decisions
• Experience in deal structuring and incentive development at the agency or client side with proven success
• Implemented AI workflows to improve efficiency, productivity, and scaling outcomes
• High oral and written fluency in English is required to communicate directly with METAP region, reflecting the nature of the markets this position covers

Preferred Qualifications:

• Interest in and basic understanding of AI creative tools and generative AI applications in advertising; experience with AI product operations or creative technology preferred
• Experience at competing advertising platforms, in product, operations, or strategy roles
• Management consulting background with pricing strategy or go-to-market project experience
• MBA or master's degree in a relevant field
• Experience in AI/creative technology, especially creative automation, programmatic creative, or dynamic creative optimization (DCO)
• Track record of building operational SOPs or automation workflows from zero to one

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.