Brand Marketing Manager

You will develop and drive go-to-market brand strategy for brands and products. You will manage the brand marketing budget, evaluate incremental spending, and report investment impact. You will lead campaign development, brand positioning, messaging, channel strategy, sponsorships, and partnerships. You will work with growth, design, product, and creative stakeholders to align brand marketing strategies.

Responsibilities

• Develop and drive go-to-market brand strategy
• Build brand awareness among crypto and mainstream audiences
• Manage the brand marketing budget and report investment impact
• Lead brand campaign development and coordination across audiences, channels, and functions
• Lead brand voice, positioning, messaging, and channel strategy
• Develop crypto-focused brand awareness, familiarity, and usage
• Establish brand awareness through sponsorships and partnerships
• Coordinate with growth, design, product, and creative stakeholders

Requirements

• 3–5+ years of brand marketing experience
• Experience leading brand launches and marketing campaigns with business results
• Stakeholder relationship-building and influence
• Creative narrative and storytelling skills
• Experience testing, measuring, scaling, and optimizing marketing programs
• Portfolio management and strategic prioritization
• Project management and time management
• Communication, strategic thinking, and business judgment