Brand Marketing Lead

Kittl · Berlin, Germany · 1 month ago

A little about us

AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
Rapid growth: 11 million users since 2022
Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
Strong backing: Raised over $50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox

Learn more:

Tasks

This role is for you if

You have a gift for language - you notice when a sentence is doing real work versus just filling space
You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks
You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked
You can't walk past something that's almost good enough - you stop, look again, and fix it before it ships
You've spent time at an agency or in a fast-moving creative environment - you know how to move from a wild idea to something that actually ships
You are both creative and strategic - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand

What you'll do

Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery
Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity
Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads
Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after
Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all

Who you are

5+ years (into your career - sharp instincts, real experience, not yet coasting on a title)
Agency background, ideally 2–3 years at a creative/brand agency followed by in-house brand experience at a startup or fast-growing company
Background in FMCG, DTC, or consumer goods brands is a strong plus
Comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious
Used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain
Social media or community-building experience is a plus

Show us, don't tell us

Portfolio: Send 3–5 pieces of writing, campaigns, or activation concepts you're genuinely proud of

Benefits

Maximise your impact: Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most
Shape AI-native creative work: Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users
AI enablement: We use AI across the company, not just in the product
Passionate team: Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing
Kittl Week: Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun
Work-life balance: 30 vacation days a year, plus public holidays
Flexible hours: Core hours are 11am to 5pm CET. How you build the rest of your day is up to you
Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours
VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
Lunch: Daily chef-prepared meals in the office.
Mobility: Your monthly BVG ticket, fully covered
Health & fitness: Urban Sports Club M membership
Learning & development: Annual L&D budget for your professional growth
German classes: Online group courses at every level

Interview process