Brand Marketing Lead

Handle Recruitment are looking for a Brand Marketing Lead to join our clients growing events business.

Up to £65,000 per annum.
London | Hybrid - 3 days a week in office

About the Company
Our client is a founder-led events business with a team of 50+ specialists working across some of the UK's largest and most exciting events.

Their Marketplace supports B2B and B2C customers, connecting them with standout suppliers across street food, drink and venues for private events. Clients include Spotify, Netflix and BBC, across everything from large-scale summer and Christmas parties to regular office lunches.

Their Live division works with organisers of major public events, using technology and industry expertise to deliver exceptional food and drink experiences that also drive commercial results. Their work spans festivals, stadium fanzones and cultural celebrations, with clients including GALA Festival, Rock Oyster, Hill Dickinson Stadium and Pride in London.
The business started 10 years ago as a two-person marketplace launched from a kitchen table and now supports events attended by over 10 million guests each year. They have also been recognised by Tempo and the Startups 100 Awards as one of the UK's best places to work.

The Role
You'll take ownership of our client's brand direction, working closely with and reporting into the CMO to shape the strategy and turn it into an always-on content programme, organic campaigns and flagship pieces.
You'll build senior relationships with live event clients, major venues, B2B partners, investors and suppliers to strengthen the brand across key audiences. This is a strategic brand-building role for someone who can develop ideas and turn them into action.

You'll own brand strategy, content and channels, while partnering with the Head of Design on the visual direction and the Head of Growth on connecting brand activity with acquisition, conversion and retention.

Key Responsibilities

• Own an always-on content calendar focused on brand-led storytelling.
• Plan and run organic brand campaigns, setting themes, priorities and measuring performance.
• Set and maintain the brand and messaging standard across all outward-facing content.
• Lead flagship thought leadership content, working with the commercial team to bring it to life.
• Work closely with the co-founder on PR and brand-led storytelling.
• Maintain senior relationships with major venues, festivals and B2B partners.
• Work with the Supply Lead on the value proposition and engagement strategy for high-value and prospective suppliers.
• Collaborate with Commercial on pitch and bid materials, setting the brand and messaging standard without owning bid production.

Requirements

• Brand and campaign marketing experience, with several years leading brand and campaign strategy either agency-side or in-house.
• A strong creative flair, combined with genuine campaign planning and delivery experience.
• Confident managing senior relationships with marketing teams at high-profile clients, including festival promoters, stadia, venues and corporate accounts, as well as investors and media.
• AI-fluent and entrepreneurial, with the ability to move quickly from strategy to execution.
• Hands-on photography and videography skills, rather than simply directing others.

Benefits

• Hybrid working; 3 days in the office
• 25 days' holiday (including Christmas closure) + bank holidays
• Enhanced pension through salary sacrifice
• Benefits platform covering EAP, workplace nursery, cycle to work, electric car scheme, health and mental health services, gym and retail discounts
• Discounts at London's restaurants and bars
• Enhanced maternity and paternity leave
• Free coffee, beer, pizza and snacks
• Regular team socials, Town Halls and annual Away Day
• MacBook provided
• Invitations to food-industry events
• Dog-friendly office

Apply below today to proceed your application!

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.