Brand Manager

strategic portfolio of Glade segments in Mexico. You will own the end-to-end brand strategy, P&L performance, innovation pipeline, and integrated communication strategies for your portfolio, driving profitable growth through market share expansion, successful New Product Development (NPD) launches, and consumer-centric brand building. Reporting to the Marketing Manager, Air Care & Home Storage, you will work closely with regional and global teams, as well as cross-functional partners, to translate consumer insights into winning strategies, deliver commercial excellence through flawless commercialization, and strengthen the brand to drive sustainable business results.

Brand & Business Leadership

• Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
• Deliver sustainable business growth by achieving market share, sales, profitability, and brand equity objectives.
• Own the P&L for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
• Translate consumer, shopper, and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.

Media, Digital & Brand Building

• Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
• Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
• Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
• Leverage consumer, shopper, and digital insights to continuously optimize communication performance and consumer engagement.

Qualifications / Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• 5+ years of progressive experience in Brand Management or Marketing, preferably within FMCG companies.
• Proven experience managing brand strategy, portfolio growth, and business performance, including P&L accountability.
• Experience developing and executing integrated marketing and communication strategies across ATL, Digital, Retail Media, and E-commerce.
• Experience leading the commercialization and go-to-market execution of New Product Development (NPD) launches.
• Experience managing media investment and partnering with creative, media, and digital agencies.
• Strong analytical skills with experience using syndicated market data (e.g., NielsenIQ) and consumer insights to drive business decisions.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at .