Brand Manager, Annabelle - Go-to-Market and Trade Marketing (12 month contract)

Groupe Marcelle is currently looking for a Brand Manager, Annabelle - Go-to-Market and Trade Marketing for a temporary, full-time role (12-month contract).

Reporting to the Senior Brand Manager, Annabelle, you will be responsible for developing trade marketing programs, including promotional strategy, in-store commercial support materials, displays, visuals, and product launch execution for the brand. You will also be responsible for managing various relationships with internal and external partners.

A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.

Work Location

400 Sainte-Croix Avenue, Saint-Laurent Montreal (Quebec)
Hybrid work mode – three (3) days per week in the office

Why choose Groupe Marcelle?

A growing Canadian company
A stimulating environment where boldness, empowerment, and partnership are encouraged
A human and committed team made up of passionate people moving forward together

Benefits matching your talent

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters

Exclusive headquarters benefits

Large free outdoor parking lot (paid indoor parking option available)
Easily accessible by foot from Du Collège metro station

YOUR RESPONSIBILITIES WILL BE

Work with cross-functional teams on promotional products, considering market trends and consumer needs while supporting the portfolio and maintaining profitability
Develop a strong promotional plan that will enable the brand to generate incremental profit
Lead the end-to-end go-to-market strategy, from analysis and briefing to product development and post-mortem review
Determine the optimal product mix and products to develop in support of brand and banner objectives
In collaboration with cross-functional teams, develop best-in-class 360 plans to support promotional and launch executions, including displays and point-of-sale materials
Develop strategies and recommendations tailored to each retailer
Create brand-relevant promotional campaigns that help strengthen the core business and drive the sell-through of limited-edition items
Manage program budgets and P&L
Work on seasonal POS updates based on launches, including fixtures, hot spots, POS artwork, and related materials
Create training materials for the sales team
Create and present trade programs, launch plans, and promotional plans to internal teams and, occasionally, to retailers
Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth
Develop post-campaign analyses to measure promotional effectiveness and identify opportunities for continuous improvement
Work with the sales team to organize in-store events, COOP trade shows, and other related initiatives
Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance teams to develop and execute go-to-market and trade plans on time and within the prescribed budget.

WE WOULD LIKE TO MEET YOU IF YOU HAVE

A bachelor’s degree in communications and/or marketing, or any other related field
3 to 5 years of experience in go-to-market and trade marketing, ideally in cosmetics or another related consumer goods industry
Knowledge of the Canadian cosmetics market, pharmacy retailers, and key global trends (an asset)
Experience analyzing market data, such as Nielsen, and using sales analysis tools
Strong analytical skills and the ability to synthesize data to develop clear and effective promotional strategies and go-to-market plans
The ability to interpret financial data, including P&L, pricing analysis, and related metrics
Proficiency with the Microsoft Office suite.

AND IF YOU ARE

Detail-oriented, thorough, and meticulous
Organized, autonomous, and proactive
Able to manage multiple priorities and tight deadlines effectively.

The task and responsibilities listed above are summaries and indicatives.

As part of our commitment to continuously improving our practices and adopting innovative solutions, Groupe Marcelle may use artificial intelligence (AI)-assisted tools to support the analysis and pre-screening of applications. These tools are used to assist our Talent Acquisition team and do not replace human judgment. All hiring decisions are subject to human review and are never based solely on automated processing.