Brand & Digital Designer - Freelance

Key Responsibilities

The responsibilities outlined below are indicative of the role and may evolve in accordance with business needs.

Brand Application & Creative Development

· Apply the MasterStart and MasterStart Institute brands consistently across all design work;

· Translate marketing and business briefs into clear, engaging and professionally executed creative;

· Work confidently within established brand systems while contributing thoughtful creative recommendations;

· Develop campaign concepts and scalable visual systems that can be applied consistently across multiple channels;

· Maintain a high standard of typography, layout, visual hierarchy and attention to detail;

· Exercise sound creative judgement regarding when to follow an established visual system and when to recommend an improved creative solution;

· Respect and build upon the creative work and brand foundations already established within the business; and

· Support the continued development and documentation of the brands' visual language.

Digital Design

· Design creative assets across social media, paid media and other digital campaigns;

· Create email banners, campaign headers and supporting digital artwork;

· Design landing pages, website sections and other digital experiences;

· Adapt designs appropriately for different platforms, audiences, formats and screen sizes;

· Support basic page-building and content updates using existing drag-and-drop tools or page builders;

· Apply basic responsive web-design principles to digital creative;

· Prepare appropriately sized and optimised assets for web and digital use; and

· Support the creation of editable digital templates where required.

Presentation Design

· Design and format internal, client-facing and event presentations;

· Translate complex information into clear, engaging and compelling visual stories;

· Develop slide layouts, diagrams, infographics and reusable presentation systems;

· Work confidently within MasterStart, MasterStart Institute, client and partner-branded presentation templates;

· Maintain strong visual consistency across large or complex presentation decks; and

· Prepare polished presentations that can be handed over for internal use or further refinement.

Campaign & Marketing Collateral

· Develop visual assets for integrated campaigns across email, social media, web, paid media and sales enablement;

· Design course and programme brochures, learner recruitment materials, reports, guides, infographics and one-pagers;

· Create event materials, posters, pull-up banners, certificates, graduation materials and other print collateral;

· Develop client- and partner-specific campaign assets;

· Produce visual concepts and mock-ups to help stakeholders understand and evaluate proposed creative directions;

· Manage campaign adaptations, resizing and versioning across different formats and channels;

· Undertake basic image retouching and artwork preparation where required; and

· Ensure creative work supports the intended marketing, learner, client or commercial objective.

Partner & Co-Branded Work

· Apply partner and client branding accurately alongside the MasterStart and MasterStart Institute brands;

· Work effectively across a range of corporate identities without compromising visual consistency or clarity;

· Interpret and accurately apply third-party brand guidelines;

· Develop co-branded client, partner and campaign assets;

· Prepare adaptable collateral for enterprise clients and learning partners; and

· Ensure appropriate brand hierarchy and representation across co-branded creative.

Design Systems & File Management

· Work confidently within established Figma libraries, components and templates;

· Maintain organised, editable and clearly labelled design and source files;

· Build reusable components, templates and design assets where appropriate;

· Maintain consistency across recurring creative assets and campaign materials;

· Support the ongoing organisation and maintenance of design libraries and creative resources; and

· Ensure appropriate source files are available for future adaptation and internal use.

Production & Quality Assurance

· Prepare artwork correctly for digital and print production;

· Check dimensions, resolution, colour profiles, bleed and export settings before final submission;

· Proof designs carefully and maintain a consistently high standard of quality;

· Ensure creative accurately reflects approved briefs, content and brand requirements;

· Respond constructively to creative feedback and manage revisions efficiently;

· Deliver work within agreed timelines and communicate proactively where deadlines or capacity may be affected; and

· Take ownership of the quality and completeness of creative work before final submission.

Requirements

· Approximately five or more years of professional design experience, or a portfolio demonstrating an equivalent level of capability;

· Strong experience across brand, marketing and digital design;

· Demonstrated experience working with established brand guidelines and design systems;

· Experience developing creative for both business and consumer audiences;

· Strong presentation-design experience;

· Experience designing across digital, web and print environments;

· Experience producing professional digital and print-ready artwork;

· A strong portfolio demonstrating excellent typography, layout, visual hierarchy, attention to detail and conceptual thinking;

· Experience operating in a fast-moving environment across multiple projects, priorities and stakeholders;

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