Brand Designer

Company Description

Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 100 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, Virginia, and Delaware. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets.

At Ayr, our strength lies in our people. We’re re-imagining how we work across every part of our business, and we’re looking for builders and doers to roll up their sleeves and help shape what’s next.

The cannabis industry is fast-moving, complex, and full of opportunity. Together, we’re not only shaping a company, but also building the future of cannabis. At Ayr you’ll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success.

Job Summary

We're looking for a Brand Designer who thrives at the intersection of brand strategy and creative execution. This role will support the day-to-day creative and launch needs across AYR Wellness brands, including HAZE, Later Days, and Kynd.

Working closely with the Brand Director, you'll help bring campaigns, product launches, and retail initiatives to life across digital, wholesale, and in-store channels. This role is ideal for someone who can balance strong creative execution with organization, production coordination, and fast-moving multi-state retail support.We're specifically looking for someone who can take a brand idea and run with it, not just execute what's handed to them. You should be comfortable translating a rough concept or business need into a clear creative direction, writing your own creative briefs, and bringing independent creative judgment to the table.

⚠️ APPLICATION REQUIREMENT: Applications submitted without a portfolio link will not be considered. Please include a link to your online portfolio (Website, Behance, Dropbox, etc.) directly in your resume or application.

Duties and Responsibilities

Creative & Retail Asset Execution

• Create on-brand digital, retail, and social assets across multiple cannabis brands.
• Translate established brand direction into customer-facing creative across print, digital, and in-store channels.
• Produce retail and wholesale support materials including signage, displays, sell sheets, menu assets, promotional collateral, and budtender education materials.
• Assist with in-store merchandising concepts and retail activations.

Product Pipeline & Launch Support

• Support the development and rollout of new SKUs across multiple brands and markets.
• Coordinate launch-related creative assets including packaging updates, retail collateral, wholesale materials, menu assets, and campaign support.
• Stay aligned to product calendars and proactively identify upcoming creative and production needs.
• Help manage timelines, revisions, approvals, and asset delivery across ongoing campaigns and product launches.

Cross-Functional Coordination

• Partner closely with compliance, operations, sales, retail, and external vendors to support smooth product rollouts and marketing execution.
• Maintain organized, accurate, and up-to-date customer-facing assets across packaging, digital, wholesale, and retail channels.
• Help identify creative and marketing opportunities that support product visibility and sell-through.

Compliance & Multi-State Execution

• Adapt creative and copy to meet compliance standards across multiple regulated markets while maintaining brand consistency.
• Prepare submission-ready assets and implement revisions based on compliance feedback and market-specific requirements.

Qualifications

Required tools

• Adobe Creative Suite
• Figma
• Canva

Nice to have:

• Cannabis industry experience
• Video editing / motion graphic

Experience

• 3–5 years of experience in brand, creative, or content marketing.
• Agency or in-house consumer brand experience preferred.
• Portfolio demonstrating both design craft and strategic thinking is required.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.