Brand Design Lead

Marketing Design Lead

About Playground

Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We’re building the child care management platform that eliminates the administrative work of running a center.

Playground is at an inflection point and poised for rapid growth. We recently raised millions of dollars, secured several statewide contracts, and are working with thousands of programs across the country. Our founders were recently honored as Forbes 30 Under 30.

We are a team of owners, unafraid to dive into large, complex projects. If you're excited about helping build Playground’s marketing organization and joining a collaborative, high-growth startup, we want to hear from you!

About the Role

As a full-time Marketing Design Lead on our team, you'll join a fast-growing marketing team and will be responsible for helping with our marketing design needs. The ideal candidate will have a strong background in brand strategy, visual design, and creating marketing assets for SaaS companies. You'll help develop brand strategies, build brand visibility, and ultimately, revenue. Our current online strategy focuses mostly on lead generation initiatives, including web pages, blogs, webinars, downloadable resources, case studies, and product announcements. What excites us most is that Playground is poised to become the leader in child care business knowledge, providing us with a unique opportunity to set the standard for how local SMBs operate successfully.

What You'll Do

Website Design + Marketing Asset Design

• Brand Positioning: Lead the strategy and execution of brand design projects, including website design, marketing assets, and brand building initiatives

• Build Systems: Develop and launch scalable designs and guidelines across channels for our marketing team

• Marketing Assets: Produce high-quality designs for blogs, webinars, downloadable resources, direct mail, case studies, downloadable resources, and event resources

• Drive Strategy: Ensure content aligns with lead generation initiatives, product development, and business objectives

Performance Optimization and Brand Positioning

• Create Career-Defining Work: Establish Playground as the leader in child care business knowledge, creating designs that set industry standards

• Market Awareness: Stay updated with industry trends and incorporate market insights to maintain relevance and competitiveness

• SaaS Design Expertise: Ensure all design outputs are optimized for SaaS customer acquisition and retention strategies

What You Need

• You must have experience with brand strategy, visual design, and website design with a SaaS company

• Fluency with Figma and Framer

• A design portfolio that shows conceptual thinking applied across a range of touchpoints & placements, including display, print and email for marketing

• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects with deadlines effectively

• In-the-know with the latest design trends, tools, and technologies, particularly those relevant to the SaaS industry

• Passion for startups or SMBs and drive to establish Playground as a thought leader in our industry

• We are a fully in-person team at our NYC office located in Soho

Why Join Playground

• Competitive salary + equity

• 3 weeks of PTO

• Health, vision, and dental benefits

• $1200/year education stipend

• Free lunch daily

• New MacBook

• Collaborative and supportive work culture with a high level of autonomy and room for growth

• Help accelerate our mission to make excellent childcare accessible to all!

Compensation:

• The annual salary range for this position is $120,000 - $130,000, subject to standard withholding and applicable taxes

• Job level and actual compensation will be decided on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified.

How to Apply: If you're a hustler who's eager to act as a mini CEO within our team, taking ownership of your work and driving forward our mission, we'd love to hear from you. Apply now to become a part of our journey to create more delightful child care experiences. Please include a link to your portfolio when applying, applications without portfolios will not be considered. Please make sure you are open to a fully in-person role before applying.

Check out: to learn more about our journey and co-founders Dan, Josh, and Sasha.

If you want to learn more about what life at Playground HQ is like, check out this post about one of our past recruiting happy hours + our Polaroid wall (our favorite office tradition)!