Beverage Sales Executive

MVC Resources · Puchong, Malaysia · 2 weeks ago

Category: Sales

POSITION OVERVIEW A leading fine food and beverage distributor is seeking a target-driven Beverage Sales Executive to drive portfolio growth across new and existing commercial accounts. This role combines aggressive business development with client account management, menu concepting, and SKU penetration to deliver tailored beverage solutions and maximize market share across the food service sector.

Requirements

KEY RESPONSIBILITIES

Business Development & Account Growth: Manage an assigned customer portfolio, executing daily field visits to drive sales, hit margin targets, and identify new B2B business opportunities.
SKU Penetration & Beverage Solution Selling: Identify client needs to recommend optimal beverage products; introduce new recipe concepts, seasonal trends, and specialized beverage applications to increase usage and off-take.
Sampling & Tenders: Lead product sampling distributions, gather client feedback, and prepare professional tender submissions to secure high-value contracts.
Customer Relationship & Escalation Management: Coordinate cross-functionally with internal Marketing, Operations, and Management teams to ensure product quality, resolve complaints promptly, and maintain high customer satisfaction.
Market Intelligence: Monitor field feedback, competitor activities, and emerging beverage trends, communicating insights to management to refine sales strategies.
Forecasting & Inventory Support: Provide accurate sales forecasts, monitor category stock positions, and propose solutions to prevent stockouts or overstock wastage.
Sales Administration: Record daily customer visits, maintain CRM/reporting logs, and prepare stock and sales performance analyses as required.

REQUIREMENTS & PERSONAL TRAITS

Hunter Mindset: High-energy, aggressive, and target-driven approach with a clear track record of hitting sales quotas and opening new accounts.
Commercial & Product Acumen: Understanding of beverage sales, menu application ideas, market trends, and B2B client engagement within the food service or HoReCa (Hotel/Restaurant/Café) industry.
Communication & Technical Pitching: Ability to present technical product features, offer personalized recipe/concept solutions, and build long-term commercial relationships.
Organizational Skills: Strong capability in daily visit planning, field execution, pipeline tracking, and sales forecasting.

Requirements

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