Betting SEO Content Manager

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

As part of an international team of content managers, you will be working to review existing content, order new content, and publish new content with high standards covering betting and casino in Canada, Australia, the United States and the United Kingdom. You will be trained to use tools such as Copylaunch, Google Workplace, Ahrefs, AccuRanker, Upwork, and Asana.

You will work alongside a team of content managers, business & market managers, SEO experts, and project managers. These are the building blocks of what we do, and we are looking for the right candidate who wants to grow in North Star Network to fill this role.

Join our team as an SEO Content Manager (English-speaking). You will play a key role in overseeing content strategies for our English-speaking Business Unit, managing content creation and optimization, and ensuring compliance with industry standards and regulations. You will collaborate with cross-functional teams, stay updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends. This role requires proactivity, attention to detail, strategic and out-of-the-box thinking, desire for innovation, and effective communication skills to drive content initiatives and achieve business objectives.

Key Responsibilities

Content Management

• Order, revise, integrate, and publish betting content that meets high-quality standards

• Ensure content meets high-quality and SEO standards

• Source, train, and manage Content Writers, defining needs, conducting interviews, and providing ongoing feedback.

• Track and update budget report for content expenses

• Analyze the quality of the content throughout the processes listed above

Content Strategy and Planning

• Create content briefs aligned with business objectives and sales priorities.

• Ensure content follows user intent, E-E-A-T guidelines, and internal guidelines for compliance.

Compliance Assurance

• Stay informed about regulations and ensure all content is compliant with operator and country guidelines

What We’re Looking For

• Deep knowledge, experience and understanding of betting & betting-related content creation, lingo and quality standards - both Sports and Casino

• Native level of English-language coupled with good writing and grammar skills (ability to revise and produce clear, persuasive, and engaging content)

• Solid experience in SEO content writing, copywriting, and content management

• Strong knowledge and experience with on-page SEO

• Practical knowledge of CMS: You already have good experience with Wordpress and integration and know how to update and publish articles using editorial guidelines and pictures

• Previous experience in leadership or management of freelancers is considered a plus

What We Offer

• Work on some of our most exciting and high-traffic platforms, including , , and (reaching millions of sports fans and bettors worldwide

• 100% remote possible

• Join a dynamic, multicultural team passionate about sports and digital media.

• Career development opportunities in a fast-growing global company.

• A culture of autonomy, ownership, and innovation.

Ready to Join Us?

If you’re passionate about sports, content, iGaming and you thrive in a fast-paced, international environment, we want to hear from you.

Apply now and take part in shaping NSN’s content voice across our international sports betting markets!