B2B Marketing Strategy and Planning Manager - President Office (A&M)

Job Description:

Business Overview

Rakuten Group offers a diverse range of services, including e-commerce, fintech, mobile, travel, and entertainment. Leveraging customer touchpoints, Rakuten IDs, purchase data, point programs, and media assets cultivated through these services, we are creating a unique ecosystem that connects users with businesses and brands.

Following commerce, fintech, and mobile, the advertising business is expected to become Rakuten's fourth pillar, driven by rapid market expansion and the data assets of the Rakuten ecosystem.

In the marketing solutions business of the Ad & Media Company, where this position is involved, we are driving value creation by leveraging Rakuten Group assets across the board to solve the marketing challenges of advertisers and partner companies, with "Rakuten Insight, LinkShare, advertising, and point solutions" as our core services.

Department Overview

The President's Office is an organization that comprehensively drives business strategy, marketing strategy, and key projects for the medium- to long-term growth of the Ad & Media Company.

In this position, you will be responsible for driving strategic planning and marketing for Rakuten's marketing solutions business across the entire group. You will collaborate with diverse stakeholders, including various business/service, sales, product, data, creative, and corporate departments, to contribute to increasing awareness, communicating value, generating leads, and driving business growth for Rakuten's unique advertising and marketing solutions.

Position:

Why We Hire

In the advertising and media market, the environment surrounding corporate marketing activities is changing dramatically, with factors such as privacy regulations, the move towards cookie-less marketing, the use of artificial intelligence, data-driven marketing, and the integration of online and offline services.

To further grow Rakuten's marketing solutions business, we need individuals who can not only execute individual measures but also develop marketing strategies linked to business strategies, and comprehensively drive everything from brand, product, digital, events, content, and performance measurement.

As a member of the A&M Company President's Office, we are seeking someone who can lead marketing activities across the Rakuten Group and be responsible for creating systems that directly contribute to business growth.

Attractiveness
- Autonomy: Opportunity to directly discuss with management and participate in business strategy decision-making
- Assets: Including Rakuten IDs This allows you to leverage one of the largest first-party data sets in Japan.
- Perspective: The ability to comprehensively promote a wide range of marketing areas.

Specifically, this includes
- Leading from strategy planning to implementation, execution, and effectiveness verification, from a position close to the growth strategy of the marketing solutions business.
- Driving projects with a high business impact while collaborating with diverse stakeholders, including management, business leaders, sales, product, data, and creative teams.
- Involved in marketing strategies that utilize Rakuten's unique assets across various sectors, such as Rakuten ID, purchase data, points, media, e-commerce, fintech, and mobile.
- An environment where you can deepen your knowledge of marketing that combines advertising, media, and data, and aim for career expansion to positions such as business planning, marketing manager, or business leader in the future.

Position Details

To drive the growth of Rakuten's marketing solutions business, you will lead the entire process from formulating marketing strategies to planning, executing, measuring results, and proposing improvements.

Main Responsibilities
1. Strategy & Planning
- Formulating marketing strategies based on market, customer, competitor, and internal data
- Planning and promoting annual and quarterly marketing plans for the marketing solutions business
2. Implementing Measures
- Designing brand marketing, messaging, and positioning for advertisers and partner companies
- Product marketing, value propositioning, and sales collaboration for advertising products, data solutions, and media products
- Planning and promoting digital marketing measures, events/seminars, exhibitions, and lead generation measures
- Planning content marketing such as case studies, white papers, sales materials, web content, and email newsletters
3. Stakeholder Management
- Providing marketing support for various Rakuten Group businesses and promoting cross-functional projects
- Designing key performance indicators for each measure, measuring results, reporting, and proposing improvements
- Building consensus and managing projects with management, business unit managers, sales, product, data, and creative teams

Work Environment

The President's Office offers a small, elite environment where you're close to management and business leaders, allowing you to drive marketing activities quickly while taking into account the direction and priorities of the business.

Examples of Backgrounds
- Individuals with deep marketing knowledge and leadership skills to drive complex projects
- Marketing experience at a business company: Individuals who have planned, developed, and executed a wide range of marketing strategies, including brand, product, digital, content, and events
- Knowledge of the Web/service domain: Individuals with marketing experience at advertising, media, ad technology (Adtech) companies, or internet service or consumer service companies
- Strategy, planning, and execution: Individuals who have led strategy development and project execution aimed at business growth at consulting firms, advertising agencies, or in the management/business planning departments of business companies

Mandatory Qualifications:

- Practical experience (8+ years) in marketing strategy planning and implementation at a business company or consulting firm.
- Experience integrating multiple marketing methods across product, brand, digital, content, and events to drive initiatives.
- Experience involving multiple departments to drive marketing initiatives from planning to effectiveness measurement.
- Deep understanding of digital marketing, advertising, media, ad technology, and data utilization.
- Experience designing key performance indicators, measuring the effectiveness of initiatives, reporting, and proposing improvements.
- Strong interpersonal negotiation skills to build smooth relationships and reach consensus with various stakeholders (management, business unit managers, sales, product, data, creative, etc.).
- Project management skills that ensure QCD (Quality, Cost, Delivery).
- Practical skills in document creation, presentations, and facilitation.

Desired Qualifications:

- Marketing experience at global tech companies (Google/Meta, etc.) or major platform companies with large customer bases (e-commerce, apps, media, etc.)
- Experience in value proposition, messaging, and sales support material creation for advertising products, data solutions, media products, and marketing platforms
- Knowledge of the media industry, advertiser marketing challenges, and the business structure of advertising agencies, media companies, and platforms
- Experience in data analysis, customer insight analysis, dashboard design, and effectiveness evaluation
- Comfortable gathering information, reading documents, and communicating with internal and external stakeholders in English

Other Information:

Additional information on Location

Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link
- Benefits:
- Recruitment Information: * Employment type is detailed
- Rakuten Culture:

#business #strategyplanning #PR #marketing #ProductMarketing #adandmedia

Languages:

English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)