B2B Marketing Specialist

Overview:

The company is the largest membership organization that provides training, certification as well as community network platform through events and conferences.

With international operations in the USA, Europe as well as Asia Pacific, the company also has members across all 3 continents.

About the Role

The Marketing Specialist is responsible for executing marketing campaigns for our client's B2B products and events, with the goal of increasing awareness, adoption, and revenue:

• Work closely with the Senior Marketing Manager, including product, sales, and cross-functional teams, to take deliver B2B product campaigns from start to end

• Manage projects for thought leadership, products, and events, including sales enablement and evergreen material

• Brief-in omni-channel marketing campaigns, including email, social media, paid media and print, from the initial brief to finished product and delivery

• Handle project briefs and work with the internal brand team to implement, ensuring all design requirements are scoped and delivered on time

• Work with cross-functional teams to produce messaging that differentiates our B2B products from competitors and resonates with target accounts

• Produce reports on the effectiveness of B2B product marketing campaigns and make recommendations for optimisation

• Assist with the commissioning and creation of cross-promotional marketing materials related to B2B partnerships

• Ensure all B2B-related product assets and landing pages are up to date with relevant information

• Commission content for B2B-focused event activities, including promotional materials, including brochures, flyers, and digital assets

• Enhance and strengthen the attended experience (both in-person and virtual) for B2B events

• Collaborate with cross-functional teams to ensure seamless execution of B2B marketing plans and tactics

• Attend in-house events to enhance the B2B on-site experience for our client's B2B initiatives, including external partners, sponsors, and accounts

• Implement marketing strategies and tactics that will drive the value of sponsorship across client's events

• Ensure all online presence and marketing materials related to B2B-events is up to date with relevant information

Requirement:

• Minimum of 3 years marketing experience required

• Fluent in written and spoken English and Mandarin

• Bachelors degree in, writing, journalism, marketing, communications, or equivalent experience required

• Exceptional attention to detail, enthusiasm and initiative, and ability to bring fresh ideas into marketing campaigns

• Great copywriting skills and good eye for creative direction

• Product and event marketing experience, with proven delivery and schedule management

• Proficiency in Adobe Creative Suite

• Experienced in managing internal and external stakeholders

• Strong understanding of marketing KPIs and reporting

• Open to travel to key events across multiple regions (approximately 20% travel)

• Experienced with Salesforce, Eloqua, or similar CRMs, and marketing automation tools

• Previous experience in financial services sector, anti-financial crime, international relations, higher education, or related industry experience is a plus

• Fluent written and spoken English and Mandarin; Japanese, Korean, or other European languages are a plus