B2B Demand Generation Manager

AI is moving fast. Most people are watching it happen. We’re building what comes next.
At LTX, we’re creating cutting-edge open-world models that help AI understand, simulate, and generate the world around us. We’re laying the groundwork for AI systems that can model how reality looks, moves, and behaves.

These world models will power the next generation of creative tools, physical AI, product simulation, and entirely new ways to build and interact with technology.

We’re not just training models. We’re helping define a new category.

About the role

The Demand Generation team drives Lightricks’ B2B growth by turning awareness into measurable revenue. They manage large-scale paid campaigns across search and social, experiment continuously to optimize performance, and partner closely with Creative, Sales, and Analytics. Their work fuels the sales pipeline, expands global reach, and reinforces Lightricks’ position as an AI-powered marketing leader. As our B2B Demand Generation Manager you’ll scale paid social and search with meaningful budgets. You’ll reach decision-makers in various markets and convert attention into revenue.

What you will be doing

• Own full-funnel demand gen across SEM (Google/YouTube) and paid social (LinkedIn, Meta, X & Reddit) to hit MQL, SQL, pipeline and revenue targets.
• Lead ABM motions while collaborating with SDR/BDRs and RevOps.
• Manage high budgets at scale across multiple geographies, plan, forecast, and pace spend for impact and efficiency.
• Collaborate with the organic growth team to achieve the right balance between paid and organic acquisition.
• Run continues experimentation: audience and keyword strategy, creative/messaging tests, bidding, landing pages, and conversion flows.

Your skills and experience

• 2+ years experience of proven success in Demand Generation at a B2B company.
• Hands on experience in LinkedIn Ads, Meta, X, Google Ads/YouTube. Proven track record building pipeline from paid social and search.
• ABM experience using intent/enrichment platforms (Apollo, Clay) and collaborating with Sales.
• Comfortable using AI tools (e.g., Claude, ChatGPT) to speed up campaign ideation, creation, and optimization.
• Strong analytical skills, comfortable using BI tools (thoughtspot/Looker/Tableau), able to translate data into action.
• Growth mindset, able to thrive in a fast paced, AI first, environment.
• Fluent English (written and spoken).

Why Join Us:

Some opportunities let you work on AI. This one lets you shape its future.

We’re a team of builders, researchers, and creatives who thrive on solving hard problems and pushing beyond what’s considered possible. Curiosity is encouraged. Experimentation is expected. Today we know that great ideas can come from anywhere.

Every breakthrough we make reaches millions of creators and developers worldwide. This can only happen in an environment where you are encouraged to think, push boundaries, create, and explore. Real impact happens when we, as a team, are empowered to experiment, evolve, and elevate together.

We got you covered!

We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.

We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups.

We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.