AVP, Salesforce CRM Product Owner

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Profile Summary:

This position serves as the Salesforce CRM Product Owner, accountable for shaping the product vision, roadmap, and prioritized backlog in alignment with business priorities, client/advisor experience goals, and enterprise technology standards. The role partners across business, technology, data, and delivery teams to translate needs into high-value CRM capabilities, guide day-to-day execution, drive adoption, and ensure Salesforce solutions deliver measurable business impact. This leader must balance strategic direction with hands-on product ownership, clear communication, and strong stakeholder alignment.

Profile Description:

• Own and communicate the Salesforce CRM product vision, strategy, roadmap, and priorities, ensuring alignment to business objectives, user needs, and enterprise technology direction
• Serve as the primary business-facing Product Owner, representing stakeholder needs and making value-based trade-off and prioritization decisions
• Translate business outcomes and user needs into clear epics, features, user stories, acceptance criteria, and release priorities
• Lead discovery with business partners, end users, operations, sales, marketing, service, data, and technology teams to identify CRM opportunities, pain points, and adoption needs
• Partner with Salesforce administrators, architects, developers, analysts, data teams, and integration partners to shape scalable, intuitive, and sustainable CRM solutions
• Participate in agile ceremonies, backlog refinement, demos, reviews, testing, and release readiness to clarify requirements, validate outcomes, and support delivery
• Define success measures, adoption goals, product KPIs, and value realization metrics; use data, feedback, and performance insights to guide roadmap decisions
• Partner with change management, training, communications, and business readiness teams to support launch, adoption, and continuous improvement
• Maintain strong relationships with senior business and technology stakeholders, providing clear updates on roadmap progress, decisions, risks, dependencies, and delivered value
• Identify opportunities to simplify processes, improve data quality, reduce manual effort, increase productivity, and create more personalized and connected CRM experiences

Knowledge & Experience:

• Strong Salesforce CRM product ownership experience, including product vision, roadmap, backlog, prioritization, and measurable business outcomes
• Deep understanding of CRM capabilities, user workflows, data quality, adoption drivers, and how Salesforce enables sales, service, marketing, operations, and client/advisor engagement
• Proven ability to translate business strategy and user needs into product requirements, user stories, acceptance criteria, release plans, and value-based decisions
• Experience working in agile delivery environments, including backlog refinement, sprint planning, demos, testing, release readiness, and iterative value delivery
• Strong stakeholder management and communication skills, with the ability to influence, align, and clearly explain product decisions, trade-offs, risks, and outcomes across senior business and technology audiences
• Ability to balance strategic product direction with practical execution, ensuring near-term delivery supports a scalable long-term Salesforce CRM roadmap
• Experience partnering with Salesforce administrators, architects, developers, business analysts, integration teams, vendors, and delivery partners to deliver high-quality CRM solutions
• Ability to use data, user feedback, adoption metrics, and product performance insights to evaluate impact and guide continuous improvement
• Executive presence and consultative leadership style, with the ability to build trust, navigate ambiguity, resolve conflicts, and drive alignment in a complex matrixed organization
• Salesforce certification such as Salesforce Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Product Owner certification preferred
• Bachelor’s degree or master’s degree in business, technology, product management, marketing, or related field, or equivalent work experience required

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$149,820 - $198,370 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.