Associate Product Manager (IFP/Accessories)

Supervision

Reports to: Sr. Product Manager

Come grow with us!

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating close to 4 decades of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Your Role and Impact

We are seeking a motivated and detail-oriented Associate Product Manager to join our team for the IFP/Accessories category. As an Associate Product Manager, you will play a key role in coordinating the product setup and new product launch process for desktop displays within our internal systems. Your responsibilities will include tracking and analyzing the market environment, trends, competition, and sharing updates with the team on an ongoing basis. Additionally, you will assist in executing regional product launch plans, including coordinating PR activities, collateral creation, sales tools development, and web content management.

You will work closely with the business unit marketing team to conceptualize sales enablement materials, identify key content, and coordinate their execution. This will involve reviewing and editing materials to ensure their effectiveness. You will also be responsible for overseeing the updating and maintenance of price lists, ensuring that listed products are up-to-date and price points are adjusted in a timely manner when needed.

Collaboration will be a significant aspect of your role as you assist in planning and managing the development and implementation of partner-specific programs to facilitate sales success. You will work closely with business partners to promote joint solutions that establish a leadership image and drive market penetration.

As an interface between Sales, Customer Service, and Product Development teams, you will proactively communicate product enhancement opportunities and quality feedback for inclusion in the design cycle. You will also manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions. This will involve active participation and leading cross-functional activities related to the product.

Under the supervision of the Senior Product Manager, you will contribute to pricing and promotional strategy recommendations for current and new products to ensure their competitiveness within the target market. Concurrently, you will monitor the gross/net margins of the products and ensure they meet the company's financial and strategic expectations.

Day to Day Responsibilities

• Coordinate product setup and new product launch process within internal systems for assigned product lines.
• Track and analyze market environment, trends and competition. Share updates with the team on an ongoing basis.
• Assist in execution of regional product launch plans including coordination of PR, collateral, sales tools, and web content.
• Conceptualize sales enablement materials, identify key content and coordinate with business unit marketing team on execution – including the review and editing process.
• Oversee updating and maintenance of price lists, ensuring listed products are up-to-date and price points are updated, as needed, in a timely manner.
• Assist in planning and managing the development and implementation of partner-specific programs to facilitate sales success. Work with business partners to promote joint solutions which provide a leadership image and market penetration.
• Interface between Sales, Customer Service, and Product Development teams to proactively communicate product enhancement opportunities and quality feedback.
• Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions.
• Recommend pricing and promotional strategies for current and new products to ensure competitiveness and monitor product margins.
• Perform other duties as assigned.

Your Profile

• Education: BA in Business Administration, Marketing, or related field; Preferred experience within technology
• 2-5 years of product management or product marketing experience in a B2B and/or B2C setting
• Strong analytical skills and ability to track market trends and competition
• Excellent written and verbal communication skills
• Ability to work collaboratively and effectively across teams
• Strong organizational, analytical, and problem-solving skills
• Proficiency in MS Office Suite
• Ability to work with a geographically dispersed team and participate in evening conference calls with Asia on an occasional basis or as situation requires

What’s in it for you:

• Medical, Dental and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment

Work Environment & Requirements

• Environment: Hybrid; 3 days in office, 2 days remote
• Physical Effort: Work requires infrequent physical demands
• Hazards: Negligible, little or no exposure to hazards
• Travel: Up to 5%, mostly to attend major tradeshows with occasional customer visits

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.