Associate Marketing Manager, Email and Digital Channels
Liberty Mutual · Boston, Massachusetts, United States ·
- Work mode
- Onsite
- Category
- Marketing
Description
Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you.
As Associate Marketing Manager, Email & Digital Channels, you will serve as the primary owner of our email marketing channel for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving strategy, managing end-to-end execution, and optimizing performance across our email program. You will partner with marketing managers, creative services, enterprise platform partners, and cross-functional teams to develop and deploy email strategies, campaigns, and digital experiences that align to key business priorities. Beyond email, you will bring your digital fluency to bear across our broader channel mix, including social media, advertising, and web, serving as a knowledgeable resource and backup to ensure seamless execution and business continuity across the team.
If you are a strategic thinker, technically skilled executor, and data-informed communicator who excels at moving between big-picture channel strategy and precise, detail-oriented delivery, and you have a genuine passion for email and digital channels and the craft of getting them right, this role is for you.
Responsibilities:
Email Channel Ownership:
- Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization
- Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting
- Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization
- Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement
- Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters
- Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health
- Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage
- Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capability to support efficient execution and team capacity
- Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness
- Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns
- Serve as the team's pulse on what's next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best-in-class
Cross-Channel Support & Business Continuity:
- Collaborate closely with channel owners across advertising, social media, and MarTech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix
- Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content
- Support day-to-day administration of the MarTech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools
Reporting & Performance:
- Serve as the email channel lead for the monthly operating report, compiling and analyzing channel performance data and translating insights into actionable recommendations for marketing partners
- Collaborate with internal teams to regularly review metrics and insights across individual email sends and the overall email channel, translating findings into actionable optimization opportunities and performance recommendations
- Ensure email channel strategy and execution is integrated with and ladders up to broader campaign and marketing objectives, partnering with marketing managers to align on priorities and messaging
Collaboration & Stakeholder Management:
- Collaborate with enterprise partners to manage platform needs, escalate issues, advocate for enhancements, and ensure GRS North America Marketing's interests are represented within the broader SFMC ecosystem
- Work collaboratively with Marketing Strategy managers and marketing channel colleagues to recommend and help develop integrated campaigns that support business priorities
- Tailor communications and present recommendations to marketing and cross-functional partners with clarity and a point of view that showcases channel expertise and drives best practice and execution excellence
- Contribute to the development and improvement of broader team processes and ways of working
Preferred Qualifications:
- Demonstrated experience as a channel owner or primary lead for external email marketing or a comparable digital channel
- Strong understanding of responsive email design and programming concepts
- Working knowledge of HTML & CSS required for email coding and troubleshooting
- Hands-on Salesforce Marketing Cloud experience required in an external marketing context — including building and managing journeys, executing A/B testing strategies, managing data extensions, and owning platform administration and governance.
- Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations
- Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence
- Enthusiastic and self-motivated with a desire to learn new tools and technologies
- Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
- Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
- Requires advanced knowledge of marketing communications principles and practices
- Experience working with and/or managing outside agencies
- Strong oral and written communication skills required
- Ability to work in a fast-paced environment and work on multiple priorities
- Strong knowledge of relevant technologies
- Strong organizational, coordination, project management, and analytical skills
- Strong presentation skills required
- Budget management and project management experience preferred
- Ability to effectively interact with all levels of the organization
- Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
- Demonstrates understanding of insurance industry, products, services, and trends
- Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit:
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
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