Associate Director of Advancement for Marketing and Communications

Applications are now being accepted for an Associate Director of Advancement for Marketing and Communications to begin immediately. (Full-Time, Year-Round)

Cape Fear Academy is a learning community committed to discovering and developing individual potential, preparing each student for success in college and life.

Located in Wilmington, NC, Cape Fear Academy is southeastern North Carolina’s premier PK3-12 independent school. A learning community of 826 students and 157 faculty and staff members, CFA is guided by its mission of discovering and developing individual potential. To accomplish this goal, CFA offers students an impressive array of opportunities in academics, the visual and performing arts, and athletics. Our 47-acre campus has state-of-the-art facilities that provide a rich and inspiring physical environment for students to explore and develop their passions. More important, CFA boasts a committed faculty and staff who live the school’s mission in their daily interactions with students.

Teachers at Cape Fear Academy deliver high quality instruction that emphasizes critical thinking, written and oral communication, and collaboration in a technology-rich environment. CFA’s academic curriculum establishes clear, coordinated goals for each course and grade level while still allowing teachers the freedom to be creative and innovative in their instructional choices. Academic departments foster collaborative decisions about curriculum, materials, and departmental goals. This high level of collegiality as well as support for continuous professional development make CFA an ideal place to grow professionally.

All members of the CFA community are familiar with and expected to uphold and foster the core values of respect, integrity, resilience, and accountability. These core values are the cornerstone of school-wide commitment to developing leadership skills in our students, preparing them for success in college and life.

Associate Director of Advancement for Marketing and Communications – Full Time, 12-Months, Benefit Eligible

Scope of Role:

The Associate Director of Advancement for Marketing and Communications will partner with the leadership team and various school leaders to develop narratives that support organizational evolution and growth through culture change both internally and externally. Daily responsibilities will include capturing, writing, and disseminating stories that inspire, excite, and build confidence among current and future constituencies. Collaborating closely with the Creative Marketing Specialist this person will tailor messaging, narratives, stories and content for different audiences that result in that result in advancing the school's goals and initiatives. The position reports to the Director of Advancement.

Major Responsibilities:

• Work closely with the Director of Advancement and Head of School to craft and communicate key messages to the CFA parent community.
• Monitor and analyze CFA’s website and social media performance, assessing audience engagement and key metrics.
• Actively participate in strategic discussions with senior leadership.
• Provide critical performance data to support the Strategic Plan goals.
• Contribute to advertising efforts for CFA’s Admissions Office and Summer Programs.
• Develop and execute an annual communications and marketing plan to maximize admissions recruitment and retention, donor and constituent engagement, stewardship, and overall brand awareness.
• Produce high-quality printed materials such as the Annual Report, newsletters, and other constituency communications, ensuring all external publications uphold CFA’s standards.
• Write, edit, and direct compelling content across all platforms, including publications, social media, photography, and the school’s online presence, while leveraging emerging media to strengthen CFA’s brand.
• Take part in crisis communications efforts, ensuring timely and effective messaging to families and the public.
• Manage external partnerships with promotional groups, including radio stations, influencers, photographers, and more.