Assistant Trade Marketing Manager - Color

About this Position Diagnose Henkel ECOM trade marketing management and deliver constructive solution. Define ECOM Color development strategy and plans that deliver category/sub-category growth based on shopper and customer. Define ECOM Color activity calendar and set objectives and execution KPIs by Platform/ECOM stores. Propose optimal investment for ECOM and ensure all investment is properly released, tracked, reviewed, and evaluated. What you´ll do Deep dive on ECOM shoppers insight and ECOM by platform channel insight. Work with MKT to define category development strategy and channel development support. Work with ECOM KA team to define plans, I O, activity grid and investment pre post effectiveness evaluations. By customer Investment allocation and ROI analysis.