Assistant Product Manager (6 months)

Assistant Product Manager

6 months contract

M-F, 9am to 6pm

MBFC

Key Responsibilities

1. Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.

2. Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of DBS PayLah!.

3. Manage and execute promotional campaigns, including QR Hunt and other experiential marketing initiatives.

4. Support and participate in on-ground activations at campuses, events and roadshows.

5. Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.

6. Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.

7. Monitor competitor activities, market trends and emerging opportunities within the youth segment.

8. Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.

9. Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Requirement:
- Min Degree in relevant experience
- Experience in campus marketing, to students will be an added advantage

PERSOL Singapore Pte Ltd • UEN No. 200007268E • EA License No. 01C4394 •EA Registration No. R23117785 (Lok Ding Hann)

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