Assistant Marketing Manager, Financial Services

Get to Know the Team

Join the Grab Financial Services Marketing team in Indonesia, the team creating growth for Grab's digital financial services ecosystem, including our savings product in partnership with Indonesian digital bank. We sit at the intersection of Indonesia's largest digital financial ecosystems, with direct impact on millions of Grab and OVO users.

We operate with a builder's mindset: overseeing the full marketing loop from marketing strategy and planning to daily execution, working hand-in-hand with marketing analytics, and external partners. If you excel in data-heavy where your work translates directly into business outcomes, you will fit right in.

Get to Know the Role

Reporting to the Head of Marketing, owning end-to-end strategy for a flagship savings product co-developed by Grab and a top Indonesian digital bank.

You will build quarterly GTM (Go To Market) plans while also managing live paid media campaigns, tracking daily performance metrics, and coordinating across three organizations. You will be the central marketing connector between Grab and its banking partners, making sure strategy, budget, and execution stay aligned. You will be based onsite in our Jakarta Office.

The Critical Tasks You Will Perform

• Plan and execute paid media campaigns across multiple channels, including in-app placements, digital ads, and out-of-home, to drive user acquisition and product upgrade conversion.
• Oversee the marketing funnel end-to-end: monitoring visit trends, upgrade rates, and campaign Return on investment, and translating performance data into clear narratives for leadership.
• Coordinate marketing budgets, comms calendars, and campaign briefs across multiple stakeholders and partner organizations following a formal tri-party partnership structure.
• Collaborate with the analytics team to define audience segments, request data pulls, and refine targeting strategies for both acquisition and retention campaigns.
• Drive GTM planning and growth hypotheses aligned with GrabFin's half-yearly OKRs.

What Essential Skills You Will Need

• Minimum Bachelor's degree from any major
• At least 4 years of experience in marketing, in FinTech, digital payments, or consumer apps.
• Comfortable working with funnel data, audience segmentation, and campaign metrics to guide decisions, not just report them.
• Hands-on experience managing multi-channel paid media campaigns, including briefing, budget management, and performance optimization.
• Experience coordinating across multiple team members or partner organizations, with the ability to align plans and guide execution in settings.
• Experience engaging with AI tools and latest technologies to enhance productivity, improve workflows, and contribute new ideas.
• Familiarity with CDP-based audience segmentation tools

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.