Assistant Manager / Manager, Graphic Designer

Responsibilities

• Lead the creative concept development and visual direction for each project, from the initial brief and ideation stage through to final execution.
• Proactively develop and propose creative concepts, visual ideas, and key visuals for brand campaigns, product launches, new store openings, promotions, seasonal initiatives, and other marketing projects.
• Translate marketing objectives and brand strategies into compelling creative concepts and visual storytelling across different customer touchpoints.
• Lead the overall visual direction and design execution across brand, digital, social media, in-store, and print channels.
• Oversee the development of marketing materials, including campaign key visuals, posters, menus, POSM, digital banners, social media content, packaging, and other brand assets.
• Lead and guide junior designers, providing clear creative direction, hands-on feedback, and quality control throughout each project.
• Work closely with Marketing, Operations, Product, and other cross-functional teams from the early stages of each project to develop ideas and deliver creative solutions that meet business objectives.
• Present creative concepts and design proposals to internal stakeholders, clearly communicating the rationale and direction behind the work.
• Ensure brand consistency while continuously bringing fresh ideas and evolving the brand's visual expression.
• Review and approve artwork to ensure accuracy, quality, and production readiness before final release.
• Manage multiple projects and creative priorities, ensuring all deliverables are completed within agreed timelines.
• Coordinate with printers, production vendors, agencies, and external partners when required.
• Stay updated on design, digital, social media, F&B, and consumer trends and proactively apply relevant insights to creative development.

Requirements

• Bachelor’s Degree or above in Design or a related discipline.
• Minimum 5–7 years of relevant design experience, within F&B, FMCG, or consumer brands.
• Prior experience working with FMCG brands is highly preferred.
• Proven experience in developing creative concepts and visual directions from the initial ideation stage, not only executing established designs.
• Experience leading, managing, or mentoring designers.
• Strong portfolio demonstrating concept development, branding, integrated campaigns, and commercial design work.
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Strong understanding of digital, social, print, and production requirements.
• Strong creative judgment, visual storytelling skills, and excellent attention to detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong communication and presentation skills, with the ability to clearly present and explain creative concepts to stakeholders.
• Experience working across multiple brands or regional markets would be an advantage.