Assistant Manager - Digital Marketing at Bar Code India – Gurgaon | Jobyssey

Must-Have Skills & Experience

· 5+ years of hands-on experience in Digital Marketing.

· Strong expertise across all five core areas:

o Campaign Management / Performance Marketing

o Website Handling & Maintenance

o SEO

o Analytics & Performance Reporting

o Social Media Management

· Strong hands-on experience with Google Ads and LinkedIn Ads.

· Strong knowledge of website CMS platforms, website updates, landing pages, UX, and basic understanding of HTML/CSS.

· Strong knowledge of technical, on-page, and content SEO.

· Excellent understanding of GA4, Google Tag Manager, Google Search Console, and Looker Studio.

· Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.

· Experience with CRO, landing-page optimization, and A/B testing.

· Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, ROI, and ROAS.

· Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.

· Excellent analytical, communication, coordination, and project-management skills.

Key Responsibilities

1. Campaign Management – Performance Marketing

· Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.

· Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.

· Optimize campaigns based on CPL, CPA, conversion rate, lead quality, ROI/ROAS, and pipeline contribution.

· Conduct A/B testing of ads, audiences, creatives, and landing pages.

· Work with Sales to improve lead quality and marketing-to-sales conversion.

2. Website Management & Maintenance

· Take end-to-end ownership of the company website from a marketing perspective.

· Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.

· Ensure the website remains accurate, updated, functional, fast, secure, and user-friendly.

· Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps.

· Work closely with developers/designers or external agencies for website enhancements and fixes.

· Monitor website performance, traffic, user behavior, and conversion rates.

· Ensure website changes follow SEO, UX, analytics, and conversion best practices.

· Continuously identify opportunities to improve website experience and lead generation.

3. SEO

· Own and execute the organization's SEO strategy.

· Conduct keyword research, competitor analysis, content-gap analysis, and search-intent analysis.

· Manage technical SEO, on-page SEO, content SEO, internal linking, and off-page initiatives.

· Monitor rankings, organic traffic, search visibility, and organic conversions.

· Identify and resolve technical SEO issues including indexing, crawling, page speed, Core Web Vitals, metadata, redirects, canonicalization, and site structure.

· Stay updated with Google algorithm updates, AI Search, and GEO (Generative Engine Optimization).

4. Analytics & Reporting

· Track and analyze performance across paid, organic, website, and social channels.

· Use GA4, Google Search Console, Google Tag Manager, Looker Studio, and other analytics tools.

· Ensure accurate tracking of campaigns, conversions, events, and UTM parameters.

· Build regular performance reports and dashboards.

· Identify trends, insights, and opportunities to improve digital marketing performance.

· Measure marketing performance against KPIs, ROI, lead quality, and business outcomes.

5. Social Media Management

· Manage the organization's social media presence across relevant platforms, particularly LinkedIn.

· Develop and maintain the social media calendar.

· Coordinate content, creatives, campaigns, and publishing.

· Monitor engagement, reach, traffic, and lead-generation performance.

· Identify relevant trends and opportunities to improve brand visibility and engagement.

· Ensure consistency of brand messaging across digital channels.

6. AI, Automation & Marketing Technology

· Use AI and automation tools to improve campaign management, SEO, content, analysis, reporting, and productivity.

· Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, and AI-powered marketing platforms.

· Identify opportunities to automate repetitive marketing and reporting activities.

· Stay updated on AI Search, Generative AI, GEO, marketing automation, and emerging MarTech.

· Continuously evaluate new tools and technologies that can improve marketing performance.

7. Competitor & Market Analysis

· Monitor competitor activity across SEO, paid media, websites, content, and social media.

· Identify market trends, opportunities, and best practices.

· Benchmark digital performance and recommend improvements.

8. Agency & Vendor Management

· Manage external digital agencies, developers, designers, and marketing vendors as required.

· Define requirements, timelines, KPIs, and deliverables.

· Ensure quality and timely execution of outsourced activities.

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