Assistant Brand Manager (12 months)

What you'll do:

As an Assistant Brand Manager (12 months Contract), you will play a pivotal role in shaping the future of beloved confectionery brands across SEA. Your day-to-day will involve orchestrating multi-market marketing plans that bring brand positioning to life through creative campaigns spanning above-the-line and below-the-line activities. You will collaborate extensively with cross-functional teams—ranging from Sales to Supply Chain—to ensure every initiative is executed flawlessly.

By leveraging your analytical skills, you will monitor performance metrics monthly, present findings to leadership teams, and recommend strategies for continued growth. You will also oversee packaging artwork development projects while managing promotional plans that resonate with consumers in each market. Financial stewardship will be key as you track budgets and manage vendor relationships. Success in this role requires adaptability within a matrixed environment, meticulous attention to detail when handling multiple projects simultaneously, and a passion for delivering results that delight consumers.

• Assist in planning and executing annual marketing plans for the candy portfolio across SEA region.
• Develop, brief, manage, and implement comprehensive 360-degree brand campaigns including media strategy, new product launches, and marketing activities tailored to local market dynamics.
• Work closely with regional marketing teams and cross-functional partners to ensure seamless execution of brand initiatives.
• Monitor social media pages for the brands and coordinate with agencies to maintain engaging content aligned with brand guidelines.
• Track and analyse monthly sell-in and sell-out performance using internal sales data and external sources like Nielsen; identify growth prospects and recommend actionable plans based on insights.
• Present brand performance updates and strategic plans to regional leadership teams while leading discussions with research partners to track brand health and scout new opportunities.
• Manage packaging artwork development processes by coordinating inputs from stakeholders; ensure accuracy of visuals and timely approvals for new packaging launches.
• Oversee promotional plans including POSM localisation by collaborating with Trade Marketing teams; develop on-pack designs and premiums ensuring compliance with legal and quality requirements.
• Handle financial management responsibilities such as tracking brand budgets across markets, updating finance teams on A&P spendings, overseeing purchase orders and invoices for accurate payments.
• Manage vendor relationships including service agreements and negotiations to ensure smooth operations throughout campaign cycles.

What you bring:

The ideal candidate for the Assistant Brand Manager (12 months contract) will bring proven experience in consumer goods marketing along with exceptional analytical capabilities. Your ability to think creatively while maintaining commercial awareness will enable you to design campaigns that resonate deeply with consumers. You should possess robust project management skills allowing you to juggle multiple priorities seamlessly within a dynamic environment. Your proactive approach ensures potential issues are addressed collaboratively before they escalate.

Strong interpersonal communication skills are vital as you work closely with cross-functional teams across different countries. Fluency in English is required for effective stakeholder engagement; additional language skills are highly valued given the regional scope. Experience managing agency relationships is important for ensuring consistent delivery of brand objectives. Attention to detail is crucial when handling packaging artwork or legal claims documentation.

Above all else, your willingness to learn paired with a growth mindset will set you apart as someone ready to thrive within an inclusive organisation dedicated to supporting your development.

• University graduate with strong analytical ability and reasoning skills demonstrated through previous roles in consumer goods marketing.
• Creative thinker who brings fresh ideas while maintaining sound commercial sense; able to conceptualise campaigns that connect emotionally with target audiences.
• Solid understanding of marketing fundamentals coupled with excellent time management skills; proven ability to handle multiple projects efficiently in a continuously changing environment.
• Agile mindset capable of adapting quickly; comfortable multitasking across various responsibilities within fast-moving settings.
• High sense of responsibility paired with proactive problem-solving abilities; anticipates challenges early on and proposes collaborative solutions.
• Excellent interpersonal communication skills enabling effective collaboration across diverse teams at both regional and local levels.
• Proficiency in other local languages is considered advantageous for broader market engagement.
• Experience managing agencies (creative/social media/POSM/media/distributors/packaging/research) ensuring alignment with brand objectives.
• Meticulous attention to detail when developing packaging artwork or managing claims accuracy; ensures all documentation meets legal requirements.
• Good learning attitude supported by a growth mindset; open to feedback and eager for continuous improvement through training opportunities.

What sets this company apart:

This organisation stands out as a global leader in consumer goods renowned for its commitment to nurturing talent within an inclusive culture. Employees benefit from flexible working opportunities that accommodate personal needs alongside generous pension contributions designed for long-term security. The company invests heavily in ongoing training programmes so you can continually expand your skillset while advancing your career. With knowledgeable colleagues across multiple functions—Sales, Marketing, Supply Chain—you’ll find yourself part of a dependable network where collaboration is encouraged at every level.

Supportive leadership ensures your voice is heard as you contribute ideas that shape beloved brands enjoyed by millions worldwide. The organisation’s dedication to diversity means under-represented groups are welcomed warmly into its community. Whether you’re looking for professional growth or simply want to make an impact on iconic products loved by consumers everywhere, this company provides the platform—and support—to help you succeed.

What's next:

If you are enthusiastic about making an impact on iconic brands within a collaborative environment that values your growth mindset—this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir