Aprio PH - Manager, Account-Based Marketing
Aprio · Makati City, Metro Manila ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Join Aprio's Business Operations - Growth Team and you will help clients maximize their opportunities. Aprio is a progressive, fast-growing firm looking for a Account-Based Marketing Manager to join their dynamic team.
Position Responsibilities:
- Build and run Aprio's account-based programs end to end — from account strategy through campaign execution and measurement — in partnership with the larger Growth team, the GTM team, business development, and client advisors.
- Build and tier the target account list, combining intent data, firmographics, HubSpot signals, and advisor input to define who Aprio pursues, then segmenting accounts across one-to-one, one-to-few, and one-to-many models with clear entry criteria, investment levels, and success measures for each tier.
- Map buying groups — identifying the personas and committee dynamics inside each account and building journey maps that show what each stage of the buying process requires.
- Brief content and design teams and coordinate the asset mix — thought leadership, case studies, calculators, one-pagers, video, and interactive experiences tailored to tier and persona — translating account and industry insight into clear creative briefs and keeping a governed, reusable content library.
- Partner with the inbound and outbound email teams to design, build, and launch account-targeted nurture and outbound sequences, including list orchestration and advisor-led sends.
- Brief the paid media team on account-targeted display, social, and search programs, covering audience build, budget allocation, and creative rotation.
- Collaborate with the website team on landing pages, personalized destinations, and account microsites that carry the campaign message through to conversion.
- Equip advisors with the talk tracks, sequences, and account intelligence they need to follow up on engagement quickly.
- Use AI daily and help the team adopt it — identifying practical use cases across account research, persona insight, content variants, campaign briefs, and reporting, turning one-off wins into documented workflows the broader team can run, and applying it within firm data-handling and confidentiality standards with a human reviewer on anything client-facing.
- Own program measurement — tracking account engagement, buying-group coverage, pipeline influenced, opportunity progression, and return on investment (ROI) — and run structured tests on audience, offer, message, and channel mix to improve results.
- Administer the ABM tech stack and keep data flowing cleanly between it and HubSpot, Aprio's CRM and marketing automation platform.
Qualifications:
- Minimum of five years of hands-on account-based marketing (ABM) work in a business-to-business (B2B) environment, including a strong understanding of complex, multi-touch B2B buying and selling cycles.
- A track record of building and running one-to-one, one-to-few, and one-to-many programs that produced measurable pipeline.
- Deep, hands-on experience with account-based platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools.
- Strong hands-on HubSpot proficiency — Aprio's CRM and marketing automation platform — including campaign management, lists and workflows, and reporting.
- Strong cross-functional orchestration skills — able to align content, design, email, paid media, web, and business development without formal authority over any of them.
- Comfort with intent data, firmographic data, and account scoring, plus the judgment to know when the data is telling you something real.
- Hands-on experience applying AI tools in a marketing context — such as account research, content creation, personalization, or campaign operations — with a track record of using them to improve output, plus a habit of helping teammates adopt new tools and ways of working.
- Analytical fluency — able to build a measurement framework, read the results, and defend a recommendation.
- Clear, persuasive written and spoken English, with the ability to write for a U.S. B2B audience.
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Amenable to a hybrid work arrangement (2 days onsite and 3 days WFH), with full-time onsite work required during the first 2 months.
- Amenable to working on a nightshift schedule (8pm-5am PHT)
Perks/Benefits we offer for full-time team members:
- Wellness program
- HMO coverage
- Rewards and Recognition program
- Free shuttle service (provided by CDC | for onsite employees)
- Free lunch meal (For onsite employees)
- On-demand learning classes
- Discretionary time off and Holidays
- Performance-based salary increase
- Discretionary incentive compensation based on client or individual performance
- Hybrid set up to selected roles/location, terms and conditions may apply
- CPA & Certification Assistance and Bonus Program
What's in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.
- A great team: Work with a high-energy, passionate, caring, and ambitious team of professionals in a collaborative culture.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation.
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.