Applications Engineer - Automotive Connectivity

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Texas Instruments (TI) is out front and ready for the next big challenge. Our innovations are at the core of nearly every electronics product in use today. And it doesn't stop there. We're developing breakthrough technology to power the world's future innovations as well. TI is committed to building a better future — from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. Put your talent to work with us.

Come join our Automotive Connectivity Solutions Applications team and help drive the development and adoption of our wireless microcontrollers for both Car Access, Wireless Battery Management Systems (WBMS) and Tire Pressure Monitoring Systems (TPMS). You will be an integral part of our team leading the revolution of connectivity in automotive use cases, and specifically be involved in our team focused on Bluetooth Low Energy and our TI WBMS Protocol. We’re searching for an experienced SW application engineer who has the passion and excitement to grow in this position, innovate, and take an active role in supporting automotive customers as they design, ramp and manufacture their products with TI connectivity products inside. This position requires someone who enjoys working in an international environment and brings a positive “can do” attitude to their objectives.

In this position you’ll work with closely with TI customers to determine their design challenges and partner with them on creating solutions, design optimization and improving their products. This can involve travelling to the customer and working together on-site to solve any issues and deliver presentations both in-house and onsite. You will spend hands-on time in a world-class lab tackling technical challenges and delivering innovative development solutions that support our products and drive revenue. Become a part of the team that won the 2022 gold for Wireless Communications from Elektronik for the impact we are making in the embedded automotive space with our WBMS protocol!

Responsibilities Include

• Working with Automotive Tier 1s and OEMs to design and implement next generation wireless connectivity applications in Car Access, TPMS and WBMS.
• Direct, high-volume technical customer support through Sales and FAE collaboration and on-site as required for critical engagements
• Work with systems engineers to provide support to early design in activities for new products
• Provides inputs for future product development based on customer application specifications and market trends
• Collaboration with hardware and software design teams to support customer needs, implement custom features in FW, build/design/document/test application hardware/software solutions
• Providing support through forum and direct customer contact, design review of customer applications and resolution of customer issues by re-creating/debugging to root-cause
• Accelerating customer development process by ensuring that customers’ technical requirements are met and problems resolved.
• Creating collateral like application notes, software documentation, trainings and webinars for enabling a broad customer base for TI.
• Promote TI products and providing appropriate technical solutions to customers to solve their design challenges
• Design build and develop end equipment specific demonstrations for OEMs/Tier 1s, tradeshows, etc to demonstrate value proposition and differentiation
• Bring up new hardware, system level debugging and code optimization

## Key Responsibilities:

### Customer Relationship Management

- Serve as the primary point of contact for strategic Automotive Tier 1s and OEMs, managing all aspects of the customer relationship

- Build and maintain strong relationships with customer executives, program managers, and technical teams

- Drive customer satisfaction through proactive program management and issue resolution

- Manage customer expectations and communicate program status, risks, and mitigation plans

### Program Management

- Develop and maintain comprehensive program plans, timelines, and deliverables

- Track program milestones and drive accountability across all stakeholders

- Coordinate resources across engineering, operations, quality, and sales teams

- Identify and mitigate program risks proactively

### Communication & Stakeholder Management

- **Deliver management-level presentations and reports in fluent, professional English to global customers and internal leadership**

- **Facilitate complex technical and business discussions between multiple stakeholders across different cultures and time zones**

- Provide regular status updates to internal and external stakeholders

- Escalate critical issues and drive resolution across organizations

- Document and communicate best practices and lessons learned

### Technical Coordination

- Interface between customer technical teams and TI engineering groups

- Translate customer requirements into actionable technical specifications

- Coordinate technical support and ensure timely issue resolution

- Facilitate design reviews and technical decision-making

- Ensure product quality and compliance with customer requirements

## Minimum Requirements:

- Bachelor's degree in Engineering, Business, or related field

- 3+ years of experience in technical leadership, preferably in Bluetooth, automotive or semiconductor industry

- **Exceptional verbal and written communication skills in English, with ability to present complex information clearly to executive audiences**

- Strong project management skills with experience using tools like MS Project, JIRA, or similar

- Experience managing cross-functional teams in a matrix organization

- Ability to travel up to 30% (customer sites, conferences, internal meetings)

- Strong analytical and problem-solving skills

- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

## Preferred Qualifications:

- **Experience in customer-facing roles with demonstrated success in managing escalations and driving customer satisfaction**

- Understanding of wireless connectivity technologies (Bluetooth, Wi-Fi, proprietary protocols)

- Familiarity with automotive applications such as WBMS, TPMS, and Car Access systems

- Experience with Tier 1 automotive suppliers and OEM engagement models

- Knowledge of automotive development cycles and production ramp processes

- Strong negotiation and conflict resolution skills

## Key Competencies:

- **Outstanding interpersonal and communication skills with ability to influence without authority**

- Strategic thinking with ability to balance short-term deliverables and long-term objectives

- Customer-centric mindset with passion for exceeding expectations

- Results-oriented with strong sense of ownership and accountability

- Ability to work effectively under pressure and manage multiple priorities

- Collaborative approach with excellent team-building capabilities