APAC Communications Manager
Braze · Singapore ·
- Seniority
- C level
- Category
- Management
- Experience
- 5+ years
- Company size
- 1000+
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU’LL DO
Reporting to the Vice President of Communications, the APAC Communications Manager will lead regional communications strategy and execution across Asia-Pacific, driving awareness, thought leadership, and brand affinity for Braze.
You’ll work closely with the global communications and regional marketing teams to ensure that Braze’s story is told with local relevance, cultural fluency, and global consistency, amplifying how Braze helps brands forge powerful connections with our customers.
This role is ideal for a proactive, creative communicator with a deep understanding of the APAC media landscape, strong storytelling instincts, and a passion for elevating global brands across diverse markets.
Responsibilities
Regional Media Relations & Brand Awareness
- Develop and execute an integrated communications strategy across key APAC markets to drive awareness of Braze’s leadership in AI, customer engagement and marketing technology.
- Build and maintain strong relationships with top-tier media, analysts, and influencers across business, tech, and trade outlets in markets such as Singapore, Australia, South Korea and Southeast Asia. Collaborate closely with the communications lead in Japan.
- Localize and pitch global narratives for APAC audiences, ensuring messaging resonates within the region’s diverse cultural, language, and business contexts.
- Partner with global communications and local PR agency teams to drive consistent, impactful storytelling and regional amplification of global initiatives.
Thought Leadership & Executive Visibility
- Identify opportunities for Braze executives and regional leaders to engage in speaking engagements, media interviews, and industry panels.
- Support development of talking points, bylines, op-eds, and contributed content that position Braze as a thought leader in customer engagement, personalization, and data-driven marketing.
- Collaborate with global teams to craft narratives that highlight Braze’s innovation, culture, and impact across APAC.
Product & Customer Storytelling
- Partner with product marketing and customer marketing to surface compelling customer success stories and case studies from the region.
- Support product announcements and launches with localized messaging, media outreach, and content tailored for the APAC audience.
- Ensure alignment of product communications with Braze’s broader brand positioning and strategic goals.
Cross-Functional Collaboration
- Work closely with regional marketing, content, and events teams to align earned and owned strategies, maximizing impact across campaigns and channels.
- Partner with social media and content teams to drive regional engagement on organic channels, ensuring alignment with global brand tone and messaging.
- Provide strategic counsel and on-the-ground insights to global leadership on regional trends, opportunities, and potential issues.
Measurement & Optimization
- Track, analyze, and report on communications outcomes across media coverage, engagement, and brand perception.
- Use insights to continuously refine messaging and regional strategy for greater impact.
WHO YOU ARE
- 5-7 years of experience in corporate or product communications, public relations, or media strategy — ideally within the B2B technology or SaaS space.
- Deep understanding of the APAC media and business landscape with existing media relationships in key markets.
- Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences and markets.
- Strong storytelling instincts and ability to translate complex technology into clear, compelling narratives.
- Experience managing PR agencies and working cross-functionally with global teams.
- Comfortable working in a fast-paced, high-growth environment, balancing strategic planning with tactical execution.
- Self-starter with strong organizational skills, attention to detail, and cultural fluency across APAC markets.
Preferred qualifications:
- Experience at a public company or late-stage, high-growth startup.
- Familiarity with marketing technology, customer engagement, or AI-driven SaaS platforms.
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you
OUR AI-POWERED BRAZE RECRUITMENT PROCESS
At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.
This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.
Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:
- To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
- To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a manual review of any decision made or to contest a decision, please contact us at [email protected].
Please contact us at [email protected] with any questions. To find out more about our hiring process, check out this page.
Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.
To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at [email protected] promptly after applying. Summaries of the most recent bias audit results for such tools are available here.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.