Analyst/Sr. Analyst - CRM & BI

Key Responsibilities

• Collect, analyze, and interpret large marketing and customer data sets to identify trends, opportunities, and areas for improvement
• Integrate multiple data sources to enable a holistic, cross-channel view of the customer
• Execute, monitor, evaluate campaign performance and provide insights for optimization
• Prepare reports, dashboards, and presentations for stakeholders to support decision-making
• Conduct complex ad-hoc analyses to drive METRO’s business objectives
• Collaborate with cross-functional and country CRM/marketing teams to align activities with business objectives
• Ideate and launch tier systems, points-based rewards, and exclusive membership tiers, Upsell cross sell.
• Ensure data accuracy and maintain structured documentation for analysis process

Continuous improvement:

• Proactively identify process improvement opportunities and implement effective solutions
• Enhance efficiency and optimize service delivery within the GSC

Skills & Competencies

• Strong analytical mindset with expertise in marketing and CRM and Business Analytics
• Highly organized with a structured approach and strong attention to detail
• Effective time management skills; adaptable and able to work in a fast-paced environment
• Advanced data analytics and automation skills, including processing and transformation of large datasets
• Proficiency in Power BI, advanced Microsoft Office applications (Excel, PowerPoint), and advance knowledge of database structures and query languages (SQL), Python, MicroStrategy, Adobe Journey Optimizer, Salesforce Marketing Cloud, DAX measures, ETL, Looker Studio.
• Excellent communication skills, both written and verbal
• Demonstrated ability in project management and coordination
• Ability to work independently and in cross-functional teams, executing CRM analyses for multiple stakeholders
• Agile and results-oriented working style with strong self-organization skills
• High level of initiative and motivation, combined with a friendly and professional demeanor
• Fluency in professional English; other languages are a plus

Qualifications

• 3–8 years of relevant experience in Marketing, CRM, CRM activation, or other commercial functions
• Bachelor’s or Master’s degree in Business, Economics, Statistics, or a related field
• Experience in retail, wholesale, or FMCG industries is a strong plus
• Exposure to international or multi-market environments is an advantage