Analyst Prod Mgmt

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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Dublin, Ireland

Job Description:

Job Description Product Manager

Plans and forecasts sales for designated brand(s). Collaborates with the discovery, development, and marketing functions to search for new targets through systematic assessment of market trends, unmet customer needs and competitive activity. This job is not eligible for sales incentives/sales commissions. Develops new concepts and approaches for professional and consumer advertising and promotional plans. Performs highly advanced sales and competitive analysis. Monitors implementation of brand strategy and makes adjustments as needed. Responsible for guiding the work of advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing and pricing to ensure work inconsistent with overall product strategy. Analyses key performance indicators and financial reports such as budget, commercial policy, price, net sales, and investment level, and suggests improvements. Oversees extensive market research and test market activities. Defines product criteria and characteristics. Establishes partnerships with medical societies, opinion leaders, consumers, patients, clients, and other enterprises. Considered expert in field within the organization. Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information. Determines criteria used in screening new and existing product ideas. Evaluates and implements improvements for expediting new and existing products and programs. Builds inroads with key customer relationships and partnerships for market development and enhanced competitive market share. Forecasts demand and participates in review of sales forecasts for assigned product line

Key Role Activities

• Develop, implement, and complete the portfolio strategic plan
• Produce tactical business plan in collaboration with key functions

Analyze primary & secondary market research and business intelligence.

• Use appropriate tools and cross functional inputs to produce situational analysis
• Use CRM tools to implement CRM strategy and capture and use market information

Define brand tactical objectives

• Produce critical success factors
• Contribute to building strategy by advising on current product trends

Define key tactics to achieve success

• Determine targeting and segmentation strategies

Develop the digital strategy for the portfolio

• Define brand metrics around specific marketing projects and monitor taking appropriate action.
• Ownership of the marketing budget to avoid under/over-spend and phase spend effectively.
• Analyze sales data to compare to forecast and adjust where necessary
• Track market trends and propose appropriate actions to address issues
• Coordinate implementation of tactical plan via direct and indirect channels:
• Develop and project lead development of sales and marketing materials, promotional materials and marketing and communications campaigns by liaising with creative agencies/PR and Promo material companies
• Liaise with Medical Affairs to ensure all marketing activities and materials align with current relevant guidelines
• Plan marketing mix to optimize all available channels from budget and message perspective. Identify and propose additional channel strategies and tactics
• Produce a clear direction for the portfolio by sharing strategic & tactical plans for the Brand with Sales force & gain their consensus
• Contribute to product training and conferences as subject matter expert

Education and Experience:

Essential

• Degree in Science, Marketing or General Business Degree with experience in marketing/sales role, ideally in pharmaceutical industry or similar environment.
• Demonstrated track record in managing and executing marketing activities, demonstrated project management execution.
• Ability to lead, motivate and coordinate cross functional team
• Advanced communication skills, both verbal and written. English to business standard level.

Desirable

• Analytical skills, strong technical abilities & demonstrated passion for new technologies and analytical tools.
• Product launch experience advantageous.

Equal Opportunity

Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

Required Skills:

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Reporting, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Product Management, Product Strategies

The anticipated base pay range for this position is:

€42 400,00 - €67 965,00

Benefits:

In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.