ANALISTA DE GROWTH MARKETING SENIOR
VML Enterprise Solutions · São Paulo, Brazil ·
- Seniority
- Senior
- Category
- Marketing
VML Enterprise Solutions · São Paulo, Brazil ·
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Estamos em busca de um(a) Analista de Growth Marketing Sênior com forte perfil analítico, visão estratégica de ciclo de vida do cliente e domínio de ferramentas MarTech e dados. Este(a) profissional será responsável por planejar e executar a estratégia de relacionamento, retenção e conversão, utilizando dados para hiper-personalizar jornadas, otimizar campanhas e gerar impacto direto na receita incremental e no LTV (Lifetime Value).
Estratégia e Design de Jornadas:
Mapear oportunidades ao longo de todo o ciclo de vida do cliente (aquisição, engajamento, retenção e reativação).
Desenhar e implementar réguas de relacionamento multicanal focadas em alavancar conversão, retenção e LTV.
Engenharia de Audiências:
Escrever e otimizar queries em SQL para extração e segmentação avançada em bases de dados robustas.
Garantir a hiper-personalização das réguas de comunicação a partir da inteligência de dados de comportamento e perfil do usuário.
Orquestração MarTech & Experimentação:
Configurar, automatizar e gerenciar o disparo de comunicações transacionais e promocionais nos canais adequados (E-mail, Push, SMS, WhatsApp, In-App, etc.).
Planejar e executar testes A/B e multivariados contínuos (mensagens, horários, ofertas e audiências) para maximizar as taxas de conversão.
Growth Analytics & Performance:
Construir e manter dashboards gerenciais para acompanhamento do desempenho das estratégias de Growth.
Traduzir métricas operacionais e de engajamento (Open Rate, CTR, Conversion Rate) em indicadores de impacto direto no negócio (Receita Incremental, ROI, Churn Rate).
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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