Amazon & Walmart Ads Manager (SM - 09172026 - PTAWAM)

Position: Amazon & Walmart Ads Manager

Number of hours: TBA
Schedule: TBA

Key Responsibilities

• Create, manage, and optimize Amazon Sponsored Ads and Walmart Ads campaigns to improve visibility, conversions, and revenue.

• Utilize Xnurta for campaign management, automation, optimization, and performance monitoring.

• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.

• Develop and implement PPC strategies aligned with sales objectives and profitability goals.

• Monitor campaign performance metrics including ACOS, ROAS, CTR, CPC, conversion rates, and sales performance.

• Analyze advertising data and provide actionable insights and recommendations.

• Perform ongoing campaign optimization through keyword adjustments, bid management, budget allocation, and targeting improvements.

• Manage advertising budgets effectively to maximize campaign efficiency and profitability.

• Identify underperforming campaigns and implement corrective strategies.

• Support product launches and promotional campaigns through effective advertising plans.

• Prepare regular performance reports with insights and areas for improvement.

• Stay updated with Amazon and Walmart advertising trends, algorithm changes, and marketplace best practices.

• Collaborate with marketing, sales, and operations teams to align advertising efforts with overall business goals.

Qualifications

• Proven experience managing Amazon Ads and Walmart Ads campaigns.

• Strong proficiency with the Xnurta tool and experience using advertising automation platforms.

• Hands-on experience with Amazon PPC, Walmart Connect Ads, keyword targeting, and campaign optimization.

• Strong understanding of marketplace advertising metrics such as ACOS, ROAS, CTR, CPC, and conversion rate.

• Experience with keyword research, bid optimization, and competitor analysis.

• Ability to analyze data and translate insights into effective advertising strategies.

• Detail-oriented with strong analytical and problem-solving skills.

• Excellent organizational and time-management skills with the ability to manage multiple campaigns simultaneously.

• Strong communication skills and ability to work independently.

• Experience in eCommerce, marketplace management, or digital marketing is highly preferred.

• Must be willing to work during holidays when needed.