Alaska Product Manager

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

The Alaska Product Manager is responsible for the strategic management and commercial performance of the Alaska cruise and cruise tour portfolio. This role serves as the primary business owner for Alaska product performance, translating market insights, customer needs, operational realities, and financial goals into commercially successful product strategies.

The Manager leads the development and execution of Alaska commercial plans designed to achieve Net Ticket Revenue (NTR), occupancy, profitability, and guest satisfaction objectives. Working across Revenue Management, Marketing, Sales, Operations, Product Development, and Holland America Princess Alaska Tours (HAP), this role drives product evolution, pricing recommendations, demand generation initiatives, and operational alignment.

The ideal candidate combines strong analytical capabilities with strategic thinking, product management expertise, and cross-functional leadership skills. This position plays a critical role in shaping the future direction of the Alaska business.

The ideal candidate will have strong knowledge of trends and best practices in employee experience and organizational culture, demonstrated planning, organizational, and collaborative skills, and the ability to problem-solve and recommend creative solutions. Proficiency in MS Suite (Word, Excel, Email, Multimedia, PowerBI) and a minimum of 3 years of experience overseeing employee experience/recognition programs are required.

Here’s a summary of what Princess is looking for in a Alaska Product Manager. Is this you?

Responsibilities:

Alaska Product Management:

• Responsible for analyzing Alaska cruise and cruise tour performance data, identifying trends, developing hypotheses, and translating findings into actionable recommendations. Must be comfortable navigating differing perspectives and influencing stakeholders through data-driven insights.

• Support development of Alaska commercial and activation plans aligned to booking curves, occupancy targets, and Net Ticket Revenue (NTR) objectives.

• Assist in development and evolution of the Alaska product portfolio by leveraging customer feedback, market research, operational insights, and financial performance metrics.

• Serve as a key liaison between commercial, product, and operational teams to ensure Alaska product initiatives are effectively planned, communicated, and executed.

• Monitor booking trends, customer demand patterns, market performance, source market contributions, and channel effectiveness to identify risks and opportunities across the Alaska portfolio.

• Conduct ongoing analysis of guest behavior, operational performance, competitive activity, and product results to inform pricing, promotional, and product recommendations.

• Support management of the Alaska revenue pipeline, including onboard revenue opportunities, ancillary products, and cruise tour enhancements, helping identify growth opportunities and optimize commercial performance.

• Partner with Revenue Management, Marketing, Sales, Operations, and Product Development teams to support execution of product and commercial initiatives across the Alaska business.

• Develop business cases and scenario analysis to evaluate product investments, operational changes, and commercial opportunities.

High Performance Team Leadership

• Build, lead, and provide coaching, counseling, and direction to direct reports to ensure their continued professional growth and development.

• Provide visionary leadership to team of pricing professionals (managers and analysts), ensuring strategic alignment and a data-driven approach to pricing and revenue management.

• Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement.

Strategic Collaboration

• Collaborate with other departments to allign Alaska Product Management with other short- and long-term priorities

• Work wtih AVP, Revenue Management, VP, Revenue Management and Market Performance, and Director Alaska Planning and Marketing

• Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement.

Budget Ownership

• G&A budget responsibilities for direct team

Knowledge & Skills:

• The Alaska Product Manager is responsible for supporting the performance, evolution, and commercialization of the Alaska cruise and cruise tour portfolio. This role leverages data-driven insights to inform product recommendations, demand generation initiatives, pricing opportunities, and business planning activities. The Product Manager develops analyses and strategic recommendations that help shape Alaska product decisions and supports the execution of commercial and operational priorities across multiple functional areas.

• The role operates in a fast-paced, highly collaborative environment and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The Product Manager partners closely with Revenue Management, Marketing, Sales, Operations, Product Development, and Alaska leadership teams to ensure product initiatives are aligned with guest expectations, operational realities, and financial objectives.

• Success in this role: requires the ability to think holistically about the guest experience, commercial performance, product positioning, capacity utilization, and profitability while balancing competing business priorities and timelines.

• Problem Solving: Requires the ability to analyze complex business, customer and operational data to identify trends, opportunities, and risks across the Alaska business. The Alaska Product Manager must develop hypotheses, evaluate alternatives, and make data-driven recommendations that support product enhancements and commercial objectives.

• This role frequently combines data from multiple sources, including booking trends, guest feedback, operational metrics, competitive intelligence, and financial performance, to derive actionable insights. The Product Manager is expected to identify emerging issues, assess potential business impacts, and recommend solutions that improve product performance, guest satisfaction, and profitability.

• Impact: This role directly influences the performance and evolution of the Alaska product portfolio through analytical insights, strategic recommendations, and cross-functional coordination. As a key member of the Alaska team, the Product Manager plays an important role in supporting initiatives designed to improve revenue performance, product competitiveness, guest experience, and operational effectiveness.

• The recommendations and decisions made within this role have a meaningful impact on Alaska business results, product development priorities, commercial initiatives, and long-term portfolio planning.

• Leadership: Responsible for leading and influencing cross-functional teams to support Alaska product initiatives, business objectives, and commercial priorities. The Alaska Product Manager serves as a key connector between Commercial, Revenue Management, Marketing, Sales, Product Development, and Operations teams to drive alignment and successful execution.

Knowledge

• Understanding business planning, product management, commercial strategy, and performance analysis principles.

• Knowledge of revenue management, demand generation, pricing strategy, and customer insights concepts.

• Understanding of workplace policies, business processes, and cross-functional collaboration practices.

• Familiarity with reporting, dashboarding, and business intelligence tools.

Skills

• Strong analytical, financial, and problem-solving skills.

• Excellent project management and organizational abilities.

• Ability to synthesize complex information into actionable business recommendations.

• Strong written, verbal, and presentation skills.

• Effective stakeholder management and cross-functional collaboration capabilities.

• Advanced proficiency with Microsoft Excel, PowerPoint, and business analytics tools.

Abilities

• Ability to manage multiple priorities and competing deadlines in a dynamic environment.

• Ability to identify trends, risks, and opportunities through data analysis and critical thinking.

• Ability to influence decisions and build alignment across diverse stakeholder groups.

• Ability to translate complex analyses into clear and compelling business stories.

• Ability to collaborate effectively across commercial, operational, and product-focused teams.

• Demonstrated professionalism, accountability, and commitment to delivering high-quality work.

• Ability to maintain reliable attendance, meet commitments, and consistently deliver results.

Essential/Minimum Qualifications:

• Bachelor's degree or equivalent combination of education and professional experience. Undergraduate degree (MBA preferred). Must have +5-7 years of experience at a large corporation or firm, Industry experience is desired.

Essential experience required:

• Analytical, ability to leverage various technology to analyze / synthesize data (Tableau, PowerBi, etc.), working knowledge of Artificial Intelligence is a bonus.

Travel: Less than 25% non-shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands: Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.

**This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Princess location in Seattle, WA Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Seattle area.

Princess provides comprehensive and innovative benefits to meet your needs, including:

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $80,169 to $97,500 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected].

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