Affiliate Manager

About us:

For You Advertising is the UK’s leading TikTok marketing agency, partnering with ambitious, high-growth brands to master TikTok commerce. As TikTok UK’s preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.

As specialists on TikTok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel. As a result, we are the chosen content and performance partners for TikTok UK’s ecommerce & DTC team. Dedicated support from TikTok alongside early access to new product features.

We are seeking A-players to join our team of high-performance marketers. Our mission is to be the UK’s most renowned TikTok marketing agency and we want you to be a part of this journey.

The role:

As a TikTok Shop Affiliate Manager, you'll be responsible for discovering, recruiting, and managing TikTok creators and affiliates through TikTok's Affiliate Center. You’ll play a key role in building affiliate strategies, activating talent, and turning creators into high-performing sales drivers for our clients' TikTok Shops.

Affiliate recruitment & activation

• Use TikTok Shop’s Affiliate Center to identify and recruit suitable creators for our brand clients
• Outreach, negotiate, and onboard creators to participate in affiliate campaigns
• Build and maintain long-term relationships with creators, introducing robust rewarding schemes

Campaign management

• Set up and manage affiliate campaigns, including product gifting, commission structures, and content briefings
• Monitor daily activity and performance metrics (CTR, sales, AOV, GMV and Affiliate %)
• Optimize campaigns to maximize conversions and creator effectiveness

Collaboration & coordination

• Work closely with the department lead, content & paid teams, and clients to ensure alignment between product selection and creator strategy
• Liaise with creators to provide support, creative direction, and ensure brand compliance

Reporting & optimization

• Track and report on affiliate campaign results using TikTok Shop dashboards and internal tools
• Share performance insights with internal stakeholders and adjust strategies accordingly
• Continuously test and iterate to improve results over time

Requirements

Who you are:

• Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
• Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools
• Experience managing teams and/or affiliates/influencer programs
• Highly organized, data-driven, and comfortable juggling multiple accounts
• Strong communication and client-facing skills
• Startup or agency background is a big plus

Nice to have:

• Previous experience managing DTC eCommerce stores
• Background in digital marketing, influencer strategy, or paid social
• Experience with TikTok Creator Marketplace and Shop Affiliate features
• Working knowledge of tools like Shopify, WooCommerce, or other eComm platforms

Benefits

• Fully remote working
• Flexible working hours
• Competitive salary
• Professional development and training opportunities
• Opportunity to work with a fast-growing, ambitious team