Advertising Product Manager-Ichiba Advertising Department, Marketplace Business (C&M)

Job Description:

Job Description:

Business Overview

The Marketplace business is the development of Rakuten Ichiba, Rakuten's founding business.

Since Rakuten’s establishment in 1997, Rakuten Ichiba has continued to grow, embodying Rakuten's mission of "empowering people and society through innovation," and has delivered the joy of shopping to users across Japan by creating a system that allows those who are good at business to easily open a store, transcending the limits of the marketplace. We have been delivering the joy of shopping to users all over Japan.

Today, Rakuten Ichiba is one of the largest e-commerce sites in Japan, with more than 50,000 merchants (as of May, 2026), more than 1 billion user accounts, and many users.

Rakuten Ichiba Service Page

Department Overview

The Ichiba Advertising Department is responsible for the planning, sales promotion, operation, and management of advertising products used by merchants that open stores on Rakuten Ichiba and brands that sell products on Rakuten Ichiba.

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About the Advertising Product Manager
Our mission is to provide effective and user-friendly advertising products that help increase sales on Rakuten Ichiba.

We plan and develop various advertising products, including display ads, listing ads, and promotions leveraging Rakuten's assets (such as coupons and points) on Rakuten Ichiba's web pages and apps, as well as management tools, reporting, and analytics tools for advertisers.

One of the strengths of Rakuten Ichiba's advertising is its unique delivery platform and measurement system, which enables us to measure everything from ad display, clicks, and conversions, and to optimize ad delivery using this data. This makes advertising not just a cost, but an investment with the potential for growth, and allows you to create a sales plan based on the effectiveness of your ads. Not only utilize ad technology but also leveraging the vast amount of data that only Rakuten has, we are able to create unique and strong advertising products. Furthermore, we are accelerating our efforts to generate advertising creatives, optimize delivery, and automate operations using AI technology. You will be involved in business transformation that will shape the next generation of advertising experiences.

Main Products
Performance ads (search, display, coupon ads, etc.) , ad management tools, and reporting/analytics tools.
*You will be assigned to one of these areas.

Position:

Why We Hire

Advertising is a crucial marketing tool that creates touchpoints with users and drives sales for clients. As user purchasing behavior diversifies and ad technology undergoes significant change, there is a growing demand for new advertising solutions that leverage the latest technologies and data.

Additionally, the clients of Rakuten Ichiba Advertising—shops, manufacturers, and others—span various categories, business types, and scales, requiring the rapid development of multiple projects to meet their diverse needs.
We are seeking several product managers to lead development of such products and features. Would you like to join us in pursuing the vision of contributing to client sales growth by delivering effective, user‑friendly advertising solutions?

Appeal
- Advertising business on Rakuten Ichiba, Japan's largest e-commerce platform
└Ability to plan and promote advertising solutions utilizing diverse shops/products, member data, user purchase behavior data, and AI technology
- Opportunity not only for product management of existing offerings but also to create new advertising businesses by leveraging internal assets and collaborating with external media/service providers
- Environment that offers potential for career advancement to higher management positions in the future

Position Details

Rakuten Ichiba Advertising is developing advertising products that help merchants and advertisers grow their businesses on one of Japan's largest e-commerce platforms.

As the digital advertising landscape evolves with AI and data-driven technologies, we are looking for a Product Manager who can drive the planning and development of innovative advertising products and tools.

In this role, you will be responsible for the entire product lifecycle—from identifying business opportunities and defining product requirements to collaborating with engineering teams and continuously improving product performance after launch.

Responsibilities
- Plan and develop new advertising products and features
- Identify business opportunities through market, customer, and data analysis
- Define product requirements and functional specifications
- Collaborate with Engineering, Design, Data Science, and Business teams
- Drive cross-functional projects from planning through launch
- Analyze KPIs and continuously improve product performance
- Partner with Sales and Operations teams to enhance advertiser experience

Work Environment

Organizational Structure
- Total Ichiba Advertising Department: Approximately 100 members
- Each section: Approximately 20 members
- Each group: Approximately 5 members
- Age range: Centered around 30 years old
- New graduate/mid-career ratio: New graduates (40%)・Mid-career hires (60%)

Background of Mid-career Employees
- Advertising agency operations manager
- Media advertising planning manager

Career path of mid-career employees who are active
- Engaged in sales promotion after joining the company, transferred to the planning (product manager) department within one year
- Promoted to team leader after three years with the company
- Changed assigned product and promoted to manager after five years with the company

Mandatory Qualifications:

- At least 3 years of experience in product management or service planning in the IT industry, or equivalent skills
- Experience in project management
- English Level: Business

Desired Qualifications:

- Experience at an advertising platform, media company, or advertising agency
- Promoting business operations utilizing AI such as Claude code

Others Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link
- Benefits:
- Recruitment Information: * Employment type is detailed
- Rakuten Culture:

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